Aptar Advances Sustainability Features in Luxury Packaging through Patented Reloadable Airless Innovation with Clarins
Innovation wins 2026 DIELINE Award with Clarins Total Eye Lift for ‘Sustainable Design – Health, Body & Beauty'
AptarGroup, Inc. (NYSE:ATR), a global leader in drug delivery, dosing and protection technologies, and consumer product dispensing, today highlighted how its patented, high performance airless dispensing innovation is enabling prestige beauty brands to advance sustainability without compromising performance or luxury.
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Aptar Advances Sustainability Features in Luxury Packaging through Patented Reloadable Airless Innovation with Clarins.
Through a long‑standing partnership with Clarins, Aptar developed a custom, reloadable airless packaging solution for Clarins Total Eye Lift Eye Cream, designed to enhance formula protection, dispensing precision and consumer experience. Each reload purchased reduces the material impact of the packaging by 73% due to 50% less metal, 33% less plastic and 29% less cardboard used in the component compared to the previous Total Eye Lift packaging1.
The collaboration reflects a shared ambition to integrate sustainability into the core of product design, supported by proprietary technology and customer‑specific engineering.
The Clarins Total Eye Lift packaging solution has received industry recognition for its design, execution and innovation in 2025 with a Formes de Luxe Award in the Dispensing Category. Most recently, Aptar Beauty was awarded First Place at the 2026 DIELINE Awards in the Sustainable Design – Health, Body & Beauty category, recognizing the innovation's reloadable design, material efficiency and execution. The award was presented at Luxe Pack New York and evaluated across criteria including Creativity, Marketability, Innovation, Execution and On‑Pack Branding.
Patented Airless Technology Designed for Performance and Circularity
At the heart of these award‑winning solutions is Aptar Beauty's patented Gaïa reloadable airless technology, with a custom outer casing to support Clarins' sustainability objective to create a reloadable solution while preserving formula integrity, dispensing precision and elevated aesthetics.
Developed specifically for Clarins Total Eye Lift, this solution combines a premium metal outer casing with plastic reloads, designed to significantly reduce material usage while preserving a luxury look and feel. Its sleek, seamless design conceals technical components within the main casing, enabling refined, minimalist reloads. This solution is protected by two Aptar patents – one covering the intuitive push-and-pull reload mechanism, inspired by a ballpoint pen, and another covering a double tamper seal system designed to help optimize formula protection and helping to prevent contamination.
"This recognition reflects our dedication to advancing product circularity through refillable and recyclable solutions, developed in close partnership with customers who share our vision for sustainable innovation," said Ryan Kenny, President of Aptar Beauty North America.
A Benchmark for Customization and Sustainable Design
By pairing technical innovation with customer‑centric design, Aptar and Clarins demonstrate that sustainability and luxury are not mutually exclusive. The Total Eye Lift packaging enhances performance, supports product circularity and elevates the consumer experience – while reinforcing shelf differentiation and brand equity in the ultra‑competitive luxury skincare market.
"These recognitions highlight the strength of our partnership with Clarins and our shared commitment to pushing the boundaries of packaging innovation," said Xavier Joseph, Vice President, Global Marketing and Innovation, Aptar Beauty. "This project showcases how custom‑engineered, high‑performance solutions can deliver both sustainability features and premium value for our customers."
About Aptar
Aptar is a global leader in drug delivery, dosing and protection technologies, and consumer product dispensing. Aptar partners with the world's top healthcare and consumer brands to deliver medicines and create exceptional user experiences. Serving diverse markets, from pharmaceutical to beauty to food and beverage, Aptar combines market expertise with proprietary design, engineering and science to develop innovative solutions that help improve lives worldwide. Headquartered in Crystal Lake, Illinois, Aptar employs 14,000 dedicated people across 20 countries. Learn more at http://www.aptar.com.
This press release contains forward-looking statements, including with regard to Aptar's patented Gaïa reloadable airless technology and custom reloadable airless packaging solutions; the expected ability of these solutions to support sustainability objectives, material reduction, product circularity, formula protection, dispensing precision and consumer experience; market acceptance, commercial opportunities and consumer impact of such technology and products. Forward-looking statements generally can be identified by the fact that they do not relate strictly to historical or current facts and by use of words such as "expects," "anticipates," "believes," "estimates," "future," "potential," "continues" and other similar expressions or future or conditional verbs such as "will," "should," "would" and "could" are intended to identify such forward-looking statements. Forward-looking statements are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are based on our beliefs as well as assumptions made by and information currently available to us. Accordingly, our actual results or other events may differ materially from those expressed or implied in such forward-looking statements due to known or unknown risks and uncertainties that exist in our operations and business environment including, but not limited to: demand for and market acceptance of new products and technologies; customer and consumer preferences; our ability to develop, commercialize, manufacture and protect our technologies and products; product performance, quality or supply chain matters; the successful integration of acquisitions; the regulatory environment; and competition, including technological advances. For additional information on these and other risks and uncertainties, please see our filings with the Securities and Exchange Commission, including the discussion under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Form 10-K and Form 10-Qs. We undertake no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
1 By refilling the bottle once: comparison between 2 full Total Eye Lift bottles and 1 full bottle refilled once. Based on a single score, calculated using a lifecycle analysis. Source: clarins.com
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