Aptar Turns Beauty and Personal Care Products Upside Down with Inverted Lidless Dispensing Closures for Clean, Single‑Handed Dispensing
Features company's patented SimpliSqueeze® valve for ready-to-dispense convenience, focused on reducing mess and drips
AptarGroup, Inc. (NYSE:ATR), a global leader in drug delivery, dosing and protection technologies, and consumer product dispensing, today announced it has launched a new line of inverted lidless dispensing closures for the beauty and personal care markets.
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Aptar's Inverted Lidless Dispensing Closures
Aptar's inverted lidless closures help eliminate the need for separate lids while allowing for an inverted, ready-to-dispense packaging format that helps reduce unwanted messes, drips or product waste. Providing a premium feel and attractive aesthetics, the closures are designed for use with a variety of products that stand to benefit from easier, cleaner dispensing, including shampoos and conditioners, body washes, baby soaps, lotions and pet shampoos. Aptar's inverted lidless technology is already being featured on a pet care shampoo line, and additional versions of the lidless inverted closures have been introduced in the home care and hair care markets.
Aptar's inverted lidless technology features its patented SimpliSqueeze® flow control valve. Aptar's SimpliSqueeze® valves are found on numerous inverted condiments lining the grocery store shelves today. The company helped to "turn ketchup upside down" and continues to expand into new markets and regions with this technology. By opening with a simple squeeze and reliably closing when that squeeze is released, the valve eliminates the need for contact with the closure itself and is designed to substantially reduce unintentional dispensing or foreign particle ingress. SimpliSqueeze® valves are designed to provide premium performance, yielding a steady dispensing stream and a clean cutoff that combines simplicity and hygiene-focused design.
Aptar's inverted lidless technology is designed to provide both convenience and accessibility for consumers, allowing shampoos or conditioners to be dispensed easily, even with wet hands. The single-handed dispensing afforded by the inverted lidless closures is designed to enhance ease of use and accessibility for a broad range of consumers. For example, parents may be able to more easily dispense infant body wash while bathing a baby.
For beauty and personal care brands, Aptar's inverted lidless family of closures addresses two important issues: ease of use and shelf appeal, helping brands to improve how their customers interact with a wide range of everyday products – all while offering a premium feel and a clean cut-off that can help maximize product use.
"By combining our patented SimpliSqueeze® valve technology with an inverted, lidless design, we're helping beauty and personal care brands deliver cleaner, more intuitive and more accessible dispensing solutions," said Hedi Tlili, President of Aptar Closures. "This technology reflects Aptar's ongoing commitment to rethinking everyday packaging experiences and is designed to make daily routines easier for consumers around the world."
About Aptar
Aptar is a global leader in drug delivery, dosing and protection technologies, and consumer product dispensing. Aptar partners with the world's top healthcare and consumer brands to deliver medicines and create exceptional user experiences. Serving diverse markets, from pharmaceutical to beauty to food and beverage, Aptar combines market expertise with proprietary design, engineering and science to develop innovative solutions that help improve lives worldwide. Headquartered in Crystal Lake, Illinois, Aptar employs 14,000 dedicated people across 20 countries. Learn more at http://www.aptar.com.
This press release contains forward-looking statements, including with regard to Aptar's inverted lidless technology and related products, expected benefits, performance, availability, market acceptance, commercial opportunities and consumer impact of such technology and products. Forward-looking statements generally can be identified by the fact that they do not relate strictly to historical or current facts and by use of words such as "expects," "anticipates," "believes," "estimates," "future," "potential," "continues" and other similar expressions or future or conditional verbs such as "will," "should," "would" and "could" are intended to identify such forward-looking statements. Forward-looking statements are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are based on our beliefs as well as assumptions made by and information currently available to us. Accordingly, our actual results or other events may differ materially from those expressed or implied in such forward-looking statements due to known or unknown risks and uncertainties that exist in our operations and business environment including, but not limited to: demand for and market acceptance of new products and technologies; customer and consumer preferences; our ability to develop, commercialize, manufacture and protect our technologies and products; product performance, quality or supply chain matters; the successful integration of acquisitions; the regulatory environment; and competition, including technological advances. For additional information on these and other risks and uncertainties, please see our filings with the Securities and Exchange Commission, including the discussion under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Form 10-K and Form 10-Qs. We undertake no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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Investor Relations Contact:
Mary Skafidas
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