Calvin Klein Unveils New Global Flagship Store in SoHo, New York City
Calvin Klein's global retail expansion continues with new lifestyle store designed in a custom concept inspired by the brand's iconic roots in New York
Calvin Klein, Inc., part of PVH Corp. (NYSE:PVH), today announces the opening of the new Calvin Klein global flagship in New York City. The store re-establishes the brand in one of the world's premier fashion capitals and follows flagship openings in Paris and Tokyo.
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Calvin Klein SoHo Store
Located at 530 Broadway in the heart of SoHo, the 3,000+ square foot selling space reaffirms Calvin Klein's commitment to creating premium lifestyle destinations that marry the brand's distinctive minimalism with authentic local energy. The store's design was inspired by New York City's signature loft apartments, creating a modern, warm environment that evokes the creative legacy of downtown New York and provides an ideal backdrop for the essential denim, underwear and apparel synonymous with the brand – while reinforcing Calvin Klein's deep roots in the city.
David Savman, Global Brand President, Calvin Klein said, "We are proud to return to one of the world's most fashionable cities – and the birthplace of our iconic brand – with an elevated retail expression. This new global flagship, located just steps from our landmark Houston Street billboard, is a tribute to Calvin Klein's New York heritage. It represents both the evolution of our retail experience and a tangible expression of the world of Calvin Klein. Calvin Klein embodies a distinctive, global way of living that meets culture, and this store is the latest step on our journey of taking our brand to the next level."
"New York is central to the DNA of the Calvin Klein brand," said Stefan Larsson, CEO, PVH Corp. "This homecoming is a key milestone as we build Calvin Klein into one of the most desirable lifestyle brands in the world. Step by step, we're deepening brand relevance, driving consumer engagement and strengthening brand positioning across North America and globally."
The store showcases Calvin Klein's lifestyle offering through curated spaces framed against the latest marketing campaigns. Denim and underwear anchor the experience, complemented by men's and women's apparel and accessories to round out the world of Calvin Klein. Key styles from Calvin Klein Collection, the pinnacle expression of the brand, will be available during designated times beginning in Spring 2026. As part of the opening, the store will house a limited-edition capsule featuring tees, fleece sweatshirts, hats and totes emblazoned with custom Calvin Klein Soho branding in navy, cobalt, grey and white colorways.
About the Store
The store's exterior façade is painted in the brand's signature charcoal tone, immediately introducing consumers and passersby to the world of Calvin Klein. The store's large, bright windows are designed with a custom seasonal concept created in collaboration with design studio Perron Studios, inspired by the store's design motif: a spiral staircase, 3D-sculpted sofas and chairs and moving crates repurposed as product displays recall the idea of moving into a historic SoHo loft.
Inside, a palette of Calvin Klein's signature creams, warm neutrals and natural textures creates a serene backdrop. The store's open space merges authentic industrial character with a refined sensibility through open wood joist ceilings, cast columns and poured concrete floors that reflect the raw character of the neighborhood's iconic lofts. Oversized reclaimed wood frames thoughtfully evoke SoHo's large industrial windows, while fixtures in brushed stainless steel and cream plaster balance tactile craftsmanship with modern simplicity. Floor-to-ceiling curved digital screens bring the brand's high-impact campaigns to life, reinforcing Calvin Klein's connection to culture.
The Calvin Klein global flagship at 530 Broadway in SoHo opens on Tuesday, December 9. It will be open from 10 AM to 8 PM Monday – Sunday.
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PHOTO CREDIT: Bridgit Beyer
About Calvin Klein
Calvin Klein is one of the world's leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand's distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.
Across underwear, jeans, apparel, accessories, home and fragrance, Calvin Klein creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of Calvin Klein products were approximately $9 billion in 2024.
About PVH Corp.
PVH is one of the world's largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit https://www.pvh.com.
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