DG Media Network to Introduce AI-Enabled In-Store Audio Network Across Thousands of Dollar General Stores
New partnership with QSIC establishes one of the nation's largest in-store audio networks backed by robust, data-driven measurement capabilities
Dollar General (NYSE:DG) today announced the planned rollout of an enhanced, AI-enabled in-store audio network across approximately 6,000 DG stores in 48 states. Through a new partnership with QSIC, Dollar General will deliver more relevant, localized and measurable audio experiences to customers while providing brand partners with accountable, data-driven advertising across one of the nation's most expansive retail footprints. This rollout will double DG's existing in-store audio presence and significantly increase measurement capabilities at scale, bringing the total number of DG stores with in-store audio capabilities to 12,000 in Q2 2026.
"At DG Media Network, we're constantly looking for innovative ways to help brands meaningfully connect with our customers, and by introducing an AI-powered in-store audio network, we're unlocking an entirely new layer of relevancy and accountability in the shopping experience," said Austin Leonard, vice president and general manager of DG Media Network. "This platform allows us to deliver localized, real-time messaging at scale across the thousands of communities we serve – especially in underserved and often overlooked rural areas. It's a powerful way to create value for our brand partners while enhancing the in-store experience for the millions of customers who rely on Dollar General every day through more relevant, contextual messaging designed to add value, not noise, to their shopping trip."
Dollar General operates more than 20,000 stores across the United States, with approximately 75% of the U.S. population living within five miles of a location. This uniquely dense footprint makes DG one of the most accessible retailers in the country, particularly in rural communities where Dollar General frequently serves as a primary destination for everyday essentials.
QSIC, a global in-store audio platform that leverages AI and data intelligence to help retailers and brands unlock the value of in-store media, integrates point of sales (POS) data, curated music and AI-generated audio ads to deliver timely, targeted messaging. QSIC exceeds Interactive Advertising Bureau (IAB) standards through its proprietary technology that verifies ad delivery and its closed-loop reporting, helping brands understand performance and incremental impact.
"We're thrilled to partner with Dollar General as they enhance their store experience and expand their in-store retail media capabilities," said Matt Elsley, Co-founder and CEO of QSIC. "Dollar General's unparalleled store base and deep reach into communities across the country make it an incredibly powerful opportunity for brands. With retail seeing approximately 85% of sales occurring in-store, physical locations remain the most valuable media channel. Our platform unlocks new value through intelligent automation, verified delivery and performance data that connects marketing investment to real-world results."
Learn more about how DG Media Network connects advertisers with rural customers at scale through a robust managed service media portfolio spanning owned, in-store, on-site and off-site tactics across the full funnel here.
About Dollar General Corporation
Dollar General Corporation (NYSE:DG) is proud to serve as America's neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of January 30, 2026, the Company's 20,893 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world's most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.
About QSIC:
QSIC is the intelligent in-store audio platform that uses AI and first-party data to elevate and measure the impact of audio at the point of purchase. QSIC empowers retailers to create, manage and monetize in-store advertising that transforms spaces and delivers results. The company operates one of the largest retail audio networks in the U.S., reaching more than 350 million shoppers each month globally. Backed by the highest measurement standards in retail media, QSIC helps brands and retailers maximize their retail media networks quickly and effectively, turning physical stores into their most valuable asset. Learn more at www.getqsic.com.
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