Domo and Formula 1 Driver Alex Albon Kick Off 2026 Season Showcasing How AI and Data Drive Elite Performance
2026 season collaboration showcases the intersection of AI, insight, and human instinct with Full Throttle Intelligence content, VIP customer experiences, and exclusive Miami Grand Prix access this weekend
Domo (NASDAQ:DOMO), the AI and Data Products Platform provider, today announced the continuation of its partnership with Formula 1 driver Alex Albon for the 2026 Formula One World Championship season. Building on a successful launch in late 2025, the collaboration enters the new season focused on a shared belief: that peak performance is powered by moving from raw data potential to AI-powered outcomes.
As businesses prepare for 2026, Domo and Albon will spotlight how modern racing and modern business are driven by the same competitive advantage, turning massive volumes of data into real-time decisions and measurable results through orchestrated intelligence.
Albon participates in one of the most data-intensive sports in the world, with billions of data points captured across every race weekend. From tire degradation and aerodynamic efficiency to race strategy and split-second driver inputs, performance depends on the ability to transform insight into action. That same principle defines how leading enterprises operate today.
"Racing is the ultimate proof point for what happens when data, AI, and human instinct come together," said Josh James, Founder and CEO of Domo. "Every fraction of a second on the track is earned through insight. As we head into the 2026 season, our partnership with Alex is about showing organizations everywhere that the companies who win are the ones who can move from data to decision to action faster than anyone else."
Throughout the 2026 season, Domo and Albon will expand their "Driven by Data" initiatives, including:
- Exclusive ‘Full Throttle Intelligence' content, offering behind-the-scenes storytelling on how data shapes preparation, race-day execution, and continuous improvement.
- VIP hospitality opportunities at select 2026 Formula 1 races including the Miami Grand Prix, May 1-3, giving Domo customers and partners exclusive access and meet-and-greet experiences.
- Digital integrations across Albon's platforms, bringing fans closer to the analytics behind race performance and the mindset required to compete at the highest level.
"When I'm on track, everything is about precision," said Albon. "We rely heavily on data to find performance, to understand where we can improve, and to make decisions under pressure. That's why partnering with Domo makes sense. Whether it's racing or running a business, success comes down to how well you use the information in front of you."
The 2026 season partnership reinforces Domo's broader mission: helping organizations turn raw data into governed, actionable data products that drive outcomes across the intelligent enterprise.
"Alex participates in one of the most sophisticated performance environments in the world," said Aidan Lyons, CEO at FanCapital, the engagement platform provider coordinating Albon's sponsorships. "This collaboration brings together two worlds where precision matters. Whether competing at the highest level of motorsport or leading a global organization, the ability to translate information into decisive action defines performance."
Throughout the 2026 season, Domo and Alex Albon will continue to bring fans and enterprises alike closer to the data that defines performance at the highest level.
Learn more at www.domo.com/alex-albon.
About Domo
Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today's data-driven world. Built around our customers' preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.
For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X, and Facebook.
About FanCapital
FanCapital powers a next-generation fan engagement platform for world-class teams, leagues, and athletes. Designed to grow audiences, deepen fan relationships, and drive revenue, the company combines deep roots in sports marketing with a sharp understanding of the evolving digital landscape. Anchored in four core pillars—Grow. Capture. Engage. Monetize.—FanCapital helps partners turn fan passion into measurable results. Learn more at fan-capital.com.
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Media Contacts:
Domo Contact
Cory Edwards
VP Corporate Communications
PR@domo.com
FanCapital
media@fan-capital.com