Harley-Davidson downgraded by Robert W. Baird with a new price target
$HOG
Motor Vehicles
Consumer Discretionary
Robert W. Baird downgraded Harley-Davidson from Outperform to Neutral and set a new price target of $40.00 from $44.00 previously
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| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 3/11/2026 | $15.00 | Underweight | Wells Fargo |
| 2/12/2026 | $30.00 → $25.00 | Buy | DA Davidson |
| 11/25/2025 | $21.00 | Hold | Loop Capital |
| 11/10/2025 | $34.00 → $30.00 | Buy | DA Davidson |
| 10/27/2025 | $25.00 | Equal-Weight → Underweight | Morgan Stanley |
| 8/25/2025 | $31.00 → $34.00 | Buy | DA Davidson |
| 1/23/2025 | $34.00 → $31.00 | Neutral | Citigroup |
| 1/21/2025 | $40.00 → $33.00 | Overweight → Equal-Weight | Morgan Stanley |
A New Global Brand Platform Sets Stage For a New Era of Harley-Davidson, While Honoring Its HeritageMILWAUKEE, April 9, 2026 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) reignites the brand with the global launch of RIDE, a refreshed brand platform that honors more than a century of driving motorcycle culture, designed for the riders of today, and paves a path forward for Harley-Davidson. More than a word, RIDE is, at its core, the very idea that defines and drives Harley-Davidson. It is an action, a feeling, and a way of life that has been embedded into the brand since its foun
Executive Advisory Board now includes more than 30 senior leaders from Fortune 500 and global enterprisesNEW YORK, March 11, 2026 /PRNewswire/ -- Myriad Venture Partners ("Myriad"), an early-stage venture capital firm focused on defining the future of business solutions in enterprise AI, enterprise B2B software, and industrial transformation, today announced the expansion of its Executive Advisory Board, bringing the Board to more than 30 C-suite leaders from Fortune 500 and global enterprises. New executives joining the Board include leaders from GSK, Mastercard, Harley-Davidson, Meta, Oracle, and other global companies, further strengthening Myriad's hands-on model and deepening its ties t
MILWAUKEE, March 5, 2026 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc. (NYSE:HOG), today announced it is giving notice for the redemption on March 15, 2026 (the "Redemption Date") of all of its outstanding €700,000,000 5.125 per cent. Guaranteed Notes due 2026 (the "Notes"). The redemption price for the Notes is 100 per cent. of the nominal amount of the Notes plus accrued and unpaid interest to but not including the Redemption Date.The Company will fund the redemption of the Notes from its cash and cash equivalents on hand.In connection with the redemption, the Company will request the Irish Stock Exchange plc, trad
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4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
Wells Fargo initiated coverage of Harley-Davidson with a rating of Underweight and set a new price target of $15.00
DA Davidson reiterated coverage of Harley-Davidson with a rating of Buy and set a new price target of $25.00 from $30.00 previously
Loop Capital initiated coverage of Harley-Davidson with a rating of Hold and set a new price target of $21.00
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4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
A New Global Brand Platform Sets Stage For a New Era of Harley-Davidson, While Honoring Its HeritageMILWAUKEE, April 9, 2026 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) reignites the brand with the global launch of RIDE, a refreshed brand platform that honors more than a century of driving motorcycle culture, designed for the riders of today, and paves a path forward for Harley-Davidson. More than a word, RIDE is, at its core, the very idea that defines and drives Harley-Davidson. It is an action, a feeling, and a way of life that has been embedded into the brand since its foun
MILWAUKEE, Sept. 15, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE:HOG) today announced that its Board of Directors ("Board") has appointed two new independent directors, Daniel Nova and Matt Reintjes, effective September 15, 2025. Mr. Nova currently serves as General Partner of Highland Capital Partners, a venture capital fund. Mr. Reintjes is President and Chief Executive Officer at YETI Holdings, Inc. (NYSE:YETI). "Daniel and Matt distinguished themselves during our search with their broad business expertise spanning commercial strategy, brand and product development, operations, supply chain, and finance. These are skills that will be invaluable to Harley-Davidson,
Represents an important step in the recently announced strategic partnership with KKR and PIMCO to transform Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that will continue to originate and service both new and existing retail loans Generates proceeds of more than $230 million through sale of residual interests in certain securitized consumer loan receivables at a premium to par Residual interests sold represented aggregate retail loan receivables of approximately $2 billion and related debt of approximately $1.8 billion at June 30, 2025 MILWAUKEE, Aug. 25, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today
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MILWAUKEE, Feb. 13, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE:HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the first quarter of 2026. The dividend is payable March 17, 2026 to the shareholders of record of the Company's common stock as of March 2, 2026. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. ### (HOG-DIVIDEND) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-declares-dividend-302688007.html SOURCE Harley-Davidson, Inc.
MILWAUKEE, Feb. 10, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported fourth quarter and full year 2025 results and provided its 2026 outlook. "As we close out a challenging year for the Company, we are taking deliberate actions to stabilize the business, restore dealer confidence, and align wholesale activity with retail demand. While near-term results reflect these actions, the progress we are seeing reinforces our confidence in the reset underway and our ability to rebuild Harley-Davidson's long-term earnings and cash-flow power. With an iconic brand, a deeply loyal rider community, and a dealer network unlike any other, we b
Webcast Conference Call Scheduled for 8 a.m. CST MILWAUKEE, Jan. 26, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) will release its fourth quarter and year-end 2025 financial results before market hours Tuesday, February 10, 2026. The public is invited to attend an audio webcast from 8-9 a.m. CST. Harley-Davidson, Inc. senior management will discuss financial results, developments in the business, and the Company's outlook. A slide presentation supporting the discussion will be available prior to the audio webcast. Webcast participants should log-on and register at least 10 minutes prior to the start time and can access the slide presentation here: https://investor.harley-davidson.co