Infosys and LTA Launch AI-Driven Match and Fan Experiences at the HSBC Championships, and Beyond
New Match Centre debuts alongside an immersive Fan Zone featuring Rally, Infosys' AI–powered humanoid
BENGALURU, India and LONDON, June 3, 2026 /CNW/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE:INFY), a global leader in AI-first business consulting and technology services, today unveiled a new suite of AI-powered fan experiences in partnership with the Lawn Tennis Association (LTA), the governing body of tennis in Great Britain. Introduced across the LTA grass court season, these experiences build on the ongoing strategic collaboration between Infosys and LTA and reflect their shared commitment to advancing innovation and using AI responsibly. These enhancements will help deliver more engaging, richer, and connected experiences for tennis fans while preserving the integrity and traditions of the game.
The latest innovations mark a change in how fans engage with tennis, moving from passive viewing to more immersive and participatory experiences. Leveraging its innovative AI-first offering Infosys Topaz, powered by generative and agentic AI, Infosys will deliver real–time insights, intelligent storytelling, personalization, and responsible AI governance throughout the season. This will help enable deeper match understanding and deliver more meaningful fan interactions before, during, and beyond live play across multiple tournaments.
New AI–Powered Innovations Across the LTA Grass Court Season Include:
- Infosys Match Center: A unified digital destination bringing together live scores, draws, schedules, results, player profiles, match statistics, head–to–head comparisons, fan polls, and AI–powered commentary, enabling fans to follow the tournament seamlessly in real time.
- AI Commentary: Powered by Infosys' proprietary AI models and agentic AI framework, delivering context–aware narratives and match insights for a global audience, supported by a human–in–the–loop monitoring approach to ensure accuracy and responsibility.
- Personalized Fan Experience: Secure login–based personalization that allows fans to follow favorite players and matches, surface relevant content, and tailor their digital journey across the website and mobile app.
- Fan Polls: Interactive features that enable fans to participate in key moments, fostering shared engagement around players and matches.
- Match Stats and Head–to–Head Insights: Data–driven visualizations and comparisons that help fans better understand player performance, playing styles, and match dynamics.
At the HSBC Championships at The Queen's Club, scheduled from June 6 – 21, 2026, Infosys will bring its on–site innovations to life through a dedicated Fan Zone, where fans can meet Rally and experience VR Tennis. Rally is an advanced AI-powered humanoid with enhanced audio and computer-vision capabilities. It delivers personalized interactions, whether it's capturing memories in Selfie Mode, engaging in tennis-themed conversations, or exploring match insights powered by real-time data. Operating under strict responsible AI principles, Rally ensures secure, tennis-focused interactions, making it a standout feature of the Infosys Fan Zone on ground. VR Tennis will further immerse fans by enabling them to design and play in a stadium of their own creation, using voice prompts that are transformed into interactive virtual arenas through generative AI.
Chris Pollard, Managing Director, Commercial & Operations, LTA, said, "Our partnership with Infosys is focused on making deep investments in elevating fan engagement with tennis in a digital–first world. Infosys brings proven expertise in delivering high impact, AI–powered innovations across global tennis tournaments that engage audiences in new ways and deepen their understanding of the game. With our new Match center and immersive on-ground experiences among other innovations, we will offer our audience a world-class sporting experience, keeping alive the enduring appeal of our grass court season."
Sumit Virmani, Global Chief Marketing Officer, Infosys, said, "The LTA grass court season is a defining chapter in the global tennis calendar, setting the stage for the journey to Wimbledon and drawing heightened attention from players and fans worldwide. Rooted in British heritage yet watched by a global audience, this season represents a unique opportunity to reimagine how fans engage with the sport. Our partnership with LTA focuses on going beyond technology to design experiences that are intelligent, personalized, and deeply engaging, making data intuitive, engagement more personal, and fandom more inclusive. This is how Infosys is shaping the next chapter of AI–led digital experiences, at scale and with responsibility."
About the LTA
The LTA is the National Governing Body of tennis and padel in Great Britain, governing and growing the sport from grassroots participation through to the professional game. Our vision is to open up tennis and padel, harnessing them and working with schools, volunteers, coaches and venues across the whole country to transform communities. We also represent the interests of over 2.5 million members, playing on more than 23,000 courts. The LTA runs and supports a network of 11,500 approved tournaments for players of all ages, the main cornerstones of which are the LTA's premier grass-court tennis events at The Queen's Club, Nottingham and Eastbourne, leading up to The Championships, Wimbledon. For further information about the LTA and tennis and padel in Britain, visit www.lta.org.uk or follow us on X, Instagram, Facebook, TikTok, and LinkedIn.
About Infosys
Infosys is a global leader in AI–first business consulting and technology services. Over 325,000 of our people work to amplify human potential and create the next opportunity for people, businesses, and communities. As navigators of enterprise transformation, we enable businesses in 63 countries to unlock AI value at scale. With over four decades of experience in managing the systems and workings of global enterprises, we accelerate business transformation through our AI-first value framework, deep domain expertise, and our unique ability to orchestrate innovations from our AI-native partner ecosystem. Infosys is counted among the world's Top 100 brands committed to being a well-governed, environmentally sustainable partner for our clients where deep talent expertise, in an inclusive workplace, help them navigate their next.
Visit www.infosys.com to see how Infosys ((NSE, BSE, NYSE:INFY) can help your enterprise navigate your next.
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