Mattel Unveils Full "Masters of the Universe" Product Line Ahead of Highly Anticipated Live-Action Film
Global rollout begins April 25, 2026, spanning toys, collectibles, apparel, publishing and more
Mattel, Inc. (NASDAQ:MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today revealed a global cross-category product line inspired by the upcoming live-action "Masters of the Universe" feature film from Amazon MGM Studios and Mattel Studios. The film is set to debut theatrically in the United States on June 5, 2026, with an international rollout to follow this June via Sony Pictures International Releasing.
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The live-action feature film Masters of the Universe from Amazon MGM Studios, and Mattel Studios, based on the iconic franchise, will be released theatrically in the U.S. on June 5, 2026, by Amazon MGM Studios and internationally this June by Sony Pictures International Releasing.
To celebrate the film's release, Mattel is launching an expansive, global product line inspired by the iconic franchise. Beginning April 25, 2026, the line will hit retail shelves worldwide, bringing "Masters of the Universe" to life across toys, gaming, collectibles, apparel and more, with additional drops throughout the year. The program features a robust roster of best-in-class partners and licensees, along with exclusive retail collaborations designed to engage fans of all ages.
"'Masters of the Universe' is poised to become a global phenomenon and we are excited to unveil toys and collectibles to fans around the world," said Nick Karamanos, senior vice president, Action Figures, Preschool & In-Licensing at Mattel. "In collaboration with Amazon MGM Studios, we've built a cross-category line of exciting products that honors the legacy of the brand while introducing it to a new generation through innovative toys, games and premium fan experiences."
Along with the recently announced action figures inspired by the characters in the live-action movie, Mattel is also releasing a world of toys and products celebrating the feature film including:
- "Masters of the Universe" Action Figures: Mattel's "Masters of the Universe" action figures inspired by the movie include a new Kids Core line, Chronicles Collector line and Origins stylization of fan-favorite characters from the film.
- "Masters of the Universe" Barbie®: He-Man® and Teela® join the Barbie® Signature collection, by the Power of Grayskull™ and ready to defend the palace of Eternos. Each doll stands tall in themed battle gear and includes premium packaging.
- "Masters of the Universe" Funko: Pop! Vinyl Figures including characters from "Masters of the Universe" like He-Man, Adam, Teela, Man-At-Arms®, Skeletor® and more.
- "Masters of the Universe" Goodr: Sunglasses inspired by the hero and villain from "Masters of the Universe," He-Man and Skeletor.
- "Masters of the Universe" Hot Wheels®: He-Man® and Skeletor® continue their fierce battle for Eternia. Set to speed their way to victory, they come head-to-head as drivers of iconic 1:64th scale Hot Wheels® original die-cast cars, featuring authentic character-inspired designs.
- "Masters of the Universe" Mattel Brick Shop™: Buildable Snake Mountain Lair featuring lava burst special parts and 12 NanoWorld™ Figures to recreate or display battle scenes from the movie.
- "Masters of the Universe" x TEMPTATIONS™: Inspired by Cringer and Battle Cat, the limited-edition selection of cat treats will help power all felines with their favorite TEMPTATIONS treats.
- "Masters of the Universe" UNO®: The UNO game players love featuring iconic images from the epic world of the Masters of the Universe movie. There's even a special "Sword of Power" rule that lets players discard two cards on their turn.
In continued celebration of the movie, Mattel will continue to release an array of movie-themed products and collaborations throughout 2026 and into 2027 from over 70 partners worldwide across apparel, publishing, accessories and more including Beeline Creative, Bioworld, Box Lunch, Centric, Clementoni, Factory Entertainment, Fanattik, Franco, Goodr, Ground Up, Hot Topic, Komar Sleepwear, Legend Toys, Mad Engine, MONDO, Monogram International, Muckle Mannequins, Open Road Brands, PERFECT Sports, Prime 1 Studio, Rubies II, Spirit Halloween, TEMPTATIONS, Trends, WOLFPak and Zumiez.
Mattel recently announced a new Masters of the Universe publishing program for 2026, led by Mattel Press and partners. The slate includes film-adjacent titles—a young adult novel on Teela, a junior retelling, a graphic novel set in the film universe and an art book—expanding the brand's storytelling for fans of all ages.
The "Masters of the Universe" product line will start hitting retail shelves globally starting April 25. For more information on "Masters of the Universe," visit mattel.com.
Fans can check out the live-action "Masters of the Universe" film from Mattel Studios and Amazon MGM Studios only in theaters in the U.S. on June 5, 2026, and globally this June.
About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About "Masters of the Universe" Movie
In MASTERS OF THE UNIVERSE, Director Travis Knight brings the legendary franchise back to the big screen in this epic live-action adventure. After being separated for 15 years, the Sword of Power leads Prince Adam (Nicholas Galitzine) back to Eternia where he discovers his home shattered under the fiendish rule of Skeletor (Jared Leto). To save his family and his world, Adam must join forces with his closest allies, Teela (Camila Mendes) and Duncan/Man-At-Arms (Idris Elba), and embrace his true destiny as He-Man — the most powerful man in the universe.
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Media Contacts:
Mattel Press Office
Press@mattel.com