Petsense by Tractor Supply Continues 20Th Anniversary Celebration With Nationwide Fall Adoptathon
Stores across the U.S. aim to help 1,200 shelter pets find forever homes during October 18 event
Petsense by Tractor Supply, a wholly owned subsidiary of Tractor Supply Company (NASDAQ:TSCO), is continuing its 20th anniversary celebration with its annual Fall Adoptathon. On Saturday, October 18, stores nationwide will host local animal shelters and rescues to connect thousands of dogs, cats and other small pets with a loving forever home. The event runs from 10:00 a.m. to 4:00 p.m. local time at all Petsense by Tractor Supply store locations.
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On Saturday, October 18, Petsense by Tractor Supply stores nationwide will host local animal shelters and rescues to connect thousands of dogs, cats and other small pets with a loving forever home.
Petsense hosts chainwide adoptathon events during the spring and fall seasons. During the 2025 Spring Adoptathon, 1,118 pets found forever homes. The retailer hopes to surpass that number during the fall event, with the goal of coordinating the adoption of 1,200 animals. Since 2005, Petsense by Tractor Supply has helped rescue over 200,000 animals through its adoption events.
"For two decades, adoption events have been at the heart of our mission to strengthen the bond between pets and their families," said Neil Tenzer, Senior Vice President of Petsense by Tractor Supply. "At a time when many shelters are at capacity, our Fall Adoptathon offers critical support to these organizations, provides a lifeline to pets in need and gives families a chance to experience the unmatched joy of a companion. It truly is one of our favorite events of the year."
For the first time in the event's history, Petsense will partner with Petfinder, the largest online, searchable database of pets that need homes, to amplify the reach of local shelters and rescues participating in Adoptathon nationwide. Petfinder lists more than 450,000 pets from 14,000 shelters and rescue groups across North America and has helped more than 25 million pets find forever homes since 1996.
Ahead of Adoptathon, Petfinder has launched a unique online experience for prospective pet parents to build adopter profiles, browse adoptable pets in their area and meet their new best friend during the Adoptathon event. Limited quantities of Petfinder Adoption Kits—filled with essential pet care items, expert tips and exclusive offers from Purina—will be available for adoptive pet parents during the event while supplies last.
"Purina believes that pets and people are better together, and that belief drives everything we do at Petfinder," said Kristen Beckerle, Director, Petfinder & Pet Welfare. "We're proud to join Petsense for the Adoptathon to help address the overwhelming number of pets in need of homes. Through this partnership, we hope to bring joy to both sides of the leash—creating meaningful connections and brighter futures for pets and the people who love them."
To support Adoptathon participants in caring for their new pets, attendees will enjoy exclusive giveaways of essential products, nutritious treats and toys from beloved pet brands including Heavenly Hounds, Fromm, KONG, Zignature, Wild One, Primal and Wellness.
In addition, Petsense by Tractor Supply will provide local shelters and rescues with product donations, ensuring pets in their care receive the nutrition and support they need while awaiting adoption.
This year, Petsense by Tractor Supply has been celebrating its 20th anniversary with a series of community initiatives, promotions and special events. The Fall Adoptathon will kick off the Company's focus for the holiday season: giving back to local pet communities.
To find the nearest participating Petsense by Tractor Supply location and to view a list of local shelter partners, please visit Petsense.com.
About Petsense by Tractor Supply
Petsense by Tractor Supply, a wholly owned subsidiary of Tractor Supply Company (NASDAQ:TSCO), is a pet specialty retailer focused on meeting the needs of pet owners, primarily in small and mid-size communities. Founded in 2005, Petsense by Tractor Supply specializes in providing a large assortment of pet food, supplies and services, such as grooming and training, and offering customers a tailored experience while providing the top-quality products they need at a price they love. Petsense by Tractor Supply carries a range of nationally recognized brands including Fromm, Orijen, Acana, Purina Pro Plan, Hill's Science Diet, Victor, Royal Canin, and NutriSource. Petsense by Tractor Supply is also committed to promoting responsible pet ownership through pet adoptions, community involvement and education. As of June 28, the Company operated 207 total Petsense stores across 23 states. For more information on Petsense by Tractor Supply, visit www.Petsense.com.
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Bridget Bohan
FINN Partners
603-930-8842
bridget.bohan@finnpartners.com