Regions Bank Announces New Leaders in Key Markets to Drive Business Growth and Customer Experience
Lisa Phillips to lead Consumer Banking in Georgia and the Carolinas; Mia Hubbard to serve as Retail Service Delivery Manager for the entire Regions branch network.
Regions Bank on Tuesday announced two key leadership appointments that will drive continued business growth in vibrant Southeastern markets while also supporting consistent service enhancements at branches throughout the company’s 15-state retail banking footprint.
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Longtime Regions banker Mia Hubbard (top left) will serve as Retail Service Delivery Manager, and Lisa Phillips (lower, right) will succeed Hubbard as Consumer Banking Executive for Regions in Georgia and the Carolinas.
Lisa Phillips will serve as Consumer Banking Executive for Georgia and the Carolinas, overseeing branch performance and growth in vital and fast-growing markets such as Atlanta, Charlotte, and additional cities across the three states.
Phillips succeeds Mia Hubbard, who is taking on the role of leading Service Delivery across Regions’ entire retail branch network. Hubbard’s new role is focused on driving best-in-class service across Regions’ more than 1,200 branch locations in 15 states, with a particular focus on supporting outreach in the bank’s communities through Community Reinvestment Act (CRA) and Fair Lending initiatives.
Lisa Phillips to Expand Consumer Banking Growth in Key Cities
Phillips, a longtime Regions leader, joined the company as a branch manager in 2000 and has held a range of leadership roles, most recently serving as Consumer Banking Executive guiding the bank’s retail operations in Arkansas and Louisiana.
In her new role serving Georgia and the Carolinas, Phillips will focus on growing Regions’ customer relationships in key metropolitan areas including:
- Atlanta
- Charlotte
- Charleston
- Columbia
- Greenville
- Spartanburg
- Raleigh
Phillips’ leadership focus is rooted in meeting and exceeding the needs of customers and ensuring thoughtful, strategic service to households, individual consumers and small-business customers. Phillips will be based in Atlanta.
Mia Hubbard to Lead Retail Service Delivery Across Regions’ Footprint
Hubbard has more than 25 years of experience at Regions, coupled with a track record of strengthening customer experiences across multiple markets.
She began her career as a teller with Regions in East Point, Ga., and steadily earned managerial and leadership roles, first at the branch level and, in more recent years, on a regional level guiding the strategies and services delivered at every Regions Bank branch in all of Georgia, North Carolina and South Carolina.
In her new role leading Service Delivery, Hubbard will partner with leaders across Regions’ Consumer Banking, Community and Market Engagement, Risk, Compliance, and Operations teams to:
- Build on the bank’s strong commitment to personalized service across all branches
- Support fair and responsible banking practices
- Ensure strong alignment with regulatory expectations
- Leverage the voice of the customer, using consumer insights and analytics to steadily guide branch-banking enhancements
Her leadership will extend across Regions’ full retail footprint, spanning the Southeast, Midwest, and Texas.
Leadership Perspective:
John Jordan, head of Retail for Regions, said the appointments reflect Regions’ priorities of delivering consistent, high-quality service while expanding the bank’s reach.
"We take our commitment to Regions’ customers and communities very seriously," Jordan said. "The right financial solution at the right time is often the key factor that helps a consumer or small-business owner reach important goals. We’re focused on showing up for people when they need us, where they need us, and delivering trusted advice, responsible financing, and convenient services."
The appointments take effect July 6. Phillips’ successor as Consumer Banking Executive in Arkansas and Louisiana will be announced soon.
How Regions Bank Supports Customers and Communities:
A blend of digital convenience and personal service
Regions combines modern digital tools with in-person banking support. Customers can manage everyday transactions digitally while working with bankers in local branches for more complex financial decisions.
Personalized financial planning at no cost
Through Regions Greenprint® plans, consumers can receive a tailored financial roadmap designed to help them meet long-term goals.
Leading digital banking experience
Regions was ranked No. 1* among regional banks in the JD Power 2026 U.S. Online Banking Satisfaction StudySM, marking the sixth time in the past seven years Regions has earned the top designation. Additionally, Regions ranked No. 2 among regional banks in the JD Power 2026 U.S. Banking Mobile App Satisfaction StudySM, improving by four spots from the prior year.
Ongoing branch investment strategy
The bank is executing a multi-year plan to renovate existing branches and build new locations, improving access and enhancing the in-person experience across its network.
*Tied in 2026.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $161 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,200 banking offices and more than 1,750 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.
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Media Contacts:
Jeremy D. King and Veleka Finch
Regions Bank
(205) 264-4551
Regions News Online: regions.doingmoretoday.com