Sweet, Sour and Spicy: General Mills Taps into Flavor Trends with New Gushers, Fruit by the Foot and Fruit Roll-Ups Varieties
Gushers enters the candy aisle for the first time as General Mills introduces a range of new fruit snacks made with no colors from artificial sources
General Mills is tapping into the season's hottest taste trends, unleashing an irresistible lineup up of new fruit snacks designed to thrill the taste buds and ignite social feeds. From viral sour challenges to sweet-and-spicy snack hacks trending across TikTok, fans have been remixing their favorite fruit snacks, and now General Mills is giving them exactly what they've been looking for. Leading the lineup, Gushers Super Sour and Gushers Sweet & Fiery are making their candy aisle debut, perfectly tapping into these trending flavors. But the fun doesn't stop there, additional offerings from Gushers, Fruit by the Foot and Fruit Roll-Ups bring more flavorful mix-and-match options to the familiar fruit snacks, giving snack lovers new ways to enjoy variety in every bite.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260506248607/en/
Gushers Super Sour and Gushers Sweet & Fiery bring mouth-puckering sour and deliciously sweet-heat to the candy aisle, marking Gushers' first entry into the category.
Now in the candy aisle:
- Gushers Super Sour: Turn up your senses with blueberry grape, mixed berry and raspberry lemonade flavors. Made with no colors from artificial sources, they deliver a mouthwatering experience in every bite.
- Gushers Sweet & Fiery: The fruity flavors of hot mango and spicy watermelon, blended with sweet goodness and a spicy kick in Gushers' signature juicy center taps into growing demand for "swicy" (sweet + spicy) flavor combinations. Reimagined from its 2010s debut, this version turns up the heat for a spicier experience in the candy aisle made with no colors from artificial sources.
More ways to mix things up:
- Gushers Lemonade Mix: Serve up summer early with a mix of pink lemonade, limeade, blue raspberry lemonade and cherry limeade flavors delivering a tangy-sweet burst — made with no colors from artificial sources and inspired by the classic, refreshing drink.
- Fruit by the Foot Splitz: Turn the dial to double snack mode with the delicious taste of peach and blueberry in a dual-flavor, pull-apart roll. Twist, mix or enjoy each flavor on its own for a customizable snack experience that is made with no colors from artificial sources.
- Fruit Roll-Ups Rainbow Sherbet: A trio of raspberry, lemon and orange creamsicle flavors made with no colors from artificial sources in a single, mouthwatering roll inspired by the frozen treat — no spoon required.
These new options give fans more ways to get creative with their snacks, whether they're going all-in on sour, turning up the heat or combining different flavors to create something entirely new.
"Gushers has always been about not taking ourselves too seriously and letting fans have fun with their snacks," said Ryan Eick, Business Unit Director for Fruit Snacks at General Mills. "We're seeing people look for snacks they can experiment with, and they're creating their own sweet, sour and spicy mashups. With Gushers Super Sour and Sweet & Fiery, along with new options across our other fruit snacks brands, we're giving them the bolder flavors they are looking for."
Gushers Super Sour and Gushers Sweet & Fiery are available in the candy aisle at Target, and additional varieties from Gushers, Fruit by the Foot and Fruit Roll-Ups are available at major retailers nationwide.
Fans can find more inspiration and share their own creations on Instagram and TikTok @therealgushers, @fruitbythefoot and @fruitrollups — see how others are mixing it up and join the fun.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260506248607/en/
General Mills Communications
763-764-6364
media.line@genmills.com
Edelman
Andrea Larson
Andrea.Larson@edelman.com