Tasty Turns 10: A Decade of Viral Recipes, Culinary Innovation And Global Food Community
Award-Winning Food Brand to Mark 10 Year Anniversary with Slate Of New Recipes, Fan-Favorite Talent and Brown Bag Sandwich Co. Collaboration
Tasty, the beloved internet food brand, is celebrating its 10 year anniversary throughout March with new and fan-favorite shows, IRL collaborations and mouth-watering recipes launching throughout the month.
For 10 years, Tasty has shaped how the internet craves, cooks, and eats. From overhead recipe videos to long-form storytelling, from viral hacks to weeknight staples, Tasty helped define food culture online. Now, we're celebrating the recipes, creators, and community that made it all possible.
As the internet's most-viewed food brand and largest food network, Tasty is celebrating a decade of internet-defining recipe creation with new content and collaborations, including:
Collaboration with Brown Bag Sandwich Co.:
- We're putting a Tasty Twist on one of our most-cooked recipes, Crispy, Creamy Chicken Cordon Bleu, in collaboration with Brown Bag Sandwich Co., a new NYC sandwich shop owned by former Eleven Madison Park chef Antonio Barbieri. Tasty's Chopped Chicken Cordon Bleu Hero features everything you love about our original recipe — crispy chicken, melty cheese and a zippy Dijon sauce — all in a trendy chopped format. 2016 nostalgia, meet 2026 food culture.
The Ultimate Tasty Recipe Snackdown:
- From viral desserts to game-day classics, weeknight heroes to over-the-top showstoppers — the recipes that defined a generation will compete in a fan-voted bracket to crown the ultimate champion. Only one can win!
Lost In Translation:
- Tasty alum Jasmine Pak returns to the Tasty kitchen in a brand new episode of Lost in Translation, where the recipes are rarely legible — but the journey is always deliciously unhinged.
Fan-Favorite Tasty Stars Return:
- Beloved Tasty alums Rie McClenny and Alix Traeger return to the Tasty kitchen for a special 10th anniversary episode where they combine every flavor of instant ramen into a massive vat of "Franken-Soup" — and recount their favorite Tasty memories along the way.
Tasty's New Tagline:
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Stepping into the next decade of inspiring home cooks, Tasty has whipped up a new tagline to define the brand: The internet's kitchen.
- As the #1 food brand on social, Tasty defines how the internet cooks. Built to spark cravings and powered by the largest food audience in the world, we spot what's next and turn it into recipes millions actually make.
"Ten years ago, Tasty started as an experiment in how food could live on the internet: simple, joyful, and wildly shareable," Ross Yoder, Head of Editorial. "A decade later, what we're most proud of isn't just the viral moments, but the global community of home cooks who grew up with us. This anniversary is about honoring the recipes, creators, and fans who made Tasty what it is, while continuing to push how food storytelling evolves in the next decade."
"Tasty has always reflected how people actually cook, eat, and connect, and that's never been more true than now," said Brian Moreno, Head of Video Editorial. "From bringing back beloved talent to collaborating with chefs and brands shaping today's food culture, our 10-year celebration bridges where we started with where food is headed. We're excited to keep inspiring creativity in the kitchen, online and for years to come."
About Tasty
As the #1 food brand on social, Tasty defines how the internet cooks. Built to spark cravings and powered by the largest food audience in the world, we spot what's next and turn it into recipes millions actually make.
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Lizzie Grams - lizzie.grams@buzzfeed.com