Forrester Research, Inc. operates as an independent research and advisory services company in the United States and internationally. The company operates through Research, Consulting, and Events segments. Its primary subscription research product is Research, which offers clients with access to its research designed to inform their strategic decision-making. The company also provides Playbooks, a set of integrated reports and tools to tackle critical business initiatives; SiriusDecisions Research that delivers operational intelligence and fact-based insight to functional marketing, sales, and product leaders of business-to-business (B2B) organizations and their teams; and SiriusDecisions Command Center to offer performance benchmarking metrics in a self-service platform to aid sales, marketing, and product leaders in planning, uncovering new opportunities, and making business cases. In addition, it offers leadership boards that are peer groups for executives and other senior leaders at large organizations; executive programs with a trusted partner who help the executives and their teams establish and tackle their initiatives; and certification courses for leaders and their teams. Further, the company's analytics products and services include Customer Experience Index, a framework for assessing and measuring customer experience quality; Consumer Technographics, a quantitative research program; Business Technographics to provide assessments of what motivates businesses to choose certain technologies and vendors, as well as measures and reports on the current information consumption patterns of key influencers for technology purchases; and FeedbackNow, a customer experience cloud solution. Additionally, it offers advisory and project consulting services; and hosts various events. The company was incorporated in 1983 and is headquartered in Cambridge, Massachusetts.
IPO Year: 1996
Exchange: NASDAQ
Website: forrester.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 10/30/2023 | Outperform → Mkt Perform | Barrington Research |
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Barrington Research downgraded Forrester Research from Outperform to Mkt Perform
Barrington Research resumed coverage of Forrester Research with a rating of Outperform and set a new price target of $50.00 from $44.00 previously
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Forrester's Technology Strategy Impact, Enterprise Architecture, and Data & AI Impact Awards will recognize winners across Asia Pacific, Europe, and North America, honoring excellence within each region Forrester (NASDAQ:FORR) today opened calls for nominations for its annual global Technology Awards across three categories: Technology Strategy Impact, Enterprise Architecture (in partnership with The Open Group), and Data & AI Impact. These awards recognize high-performing organizations for driving measurable business outcomes through their IT strategy, advancing a disciplined enterprise architecture approach, and unlocking business value through data, AI, and analytics, respectively, acr
Low AI fluency, uneven adoption, and marginal productivity gains are limiting enterprise-scale impact According to Forrester's (NASDAQ:FORR) latest report, Accelerate Your AI Voyage, most enterprises are struggling to turn growing AI adoption and investment into measurable business impact. One of the key factors holding businesses back is low artificial intelligence quotient (AIQ) — Forrester's measure of AI aptitude — with many employees lacking a clear understanding of how to use AI. Other barriers include an overemphasis on productivity-focused use cases, difficulty measuring impact, and siloed adoption within individual functions. While these challenges can leave firms frozen in dou
At B2B Summit North America, award winners will share how they fostered cross-functional alignment, prioritized customer needs, and implemented innovative best practices to deliver business success Forrester (NASDAQ:FORR) will recognize Amazon Ads, Rockwell Automation, and ServiceNow as the 2026 recipients of its B2B Return On Integration (ROI) Honors at B2B Summit North America, taking place in Phoenix, April 26–29, 2026. The B2B ROI honorees are recognized for achieving outstanding alignment across marketing, sales, customer success, and product functions — the B2B growth engine — to improve customer experience and drive growth. At the event, B2B ROI honorees will participate in a keyno
Embeds generative AI capabilities through Forrester AI, enabling clients to access trusted insights directly within their daily tools and workflows Forrester (NASDAQ:FORR) today announced that Forrester AI (formerly Izola), its generative AI tool, is now certified for Microsoft Teams and available as an app in Microsoft Marketplace. The Forrester AI Teams app is free for current Forrester clients and provides a new channel for access to its proprietary research, data, and frameworks not available through any public AI models. As a result, Forrester's clients can make smarter, more informed, and data-driven decisions, drawn from relevant Forrester research in their own work environment. Wi
The global event series will bring together customer experience, marketing, and digital business leaders at CX Forum East, CX Forum West, and CX Summit EMEA Forrester (NASDAQ:FORR) today announced the agenda for its global customer experience (CX) event series: CX Summit EMEA, being held in Amsterdam, June 8–10, 2026; CX Forum East, being held in New York City, June 16–17, 2026; and CX Forum West, being held in San Francisco, June 29–30, 2026. Today, CX, marketing, and digital business leaders are under mounting pressure to leverage AI to architect smarter end-to-end customer journeys, automate service, operationalize AI agents, and deliver true personalization at scale — all while cons
B2B Summit is the must-attend event for marketing, sales, customer success, and product leaders to modernize their traditional go-to-market strategies Forrester (NASDAQ:FORR) today announced that rock band The Fray will be this year's headline performer at Forrester's B2B Summit North America, taking place in Phoenix, April 26–29, 2026. This year's B2B Summit North America theme, "GTM Singularity," will enable B2B marketing, sales, customer, and product leaders — through Forrester's research, frameworks, and guidance — to adapt to evolving buyer behaviors and modernize their go-to-market (GTM) approaches in an AI-driven era. With most buying decisions being shaped ahead of seller interact
Forrester Research, Inc. (NASDAQ:FORR) today announced fourth-quarter and full-year financial results for 2025, with contract value (CV) down by 6%, at $292.4 million, compared with the prior year. Commenting on the results, George F. Colony, Forrester's CEO and chairman, stated: "While we saw areas of momentum in cash flow, client retention, and client count — partly fueled by the launch of Forrester AI Access, our new self-service offering — our fourth-quarter and full-year financials fell short of expectations. As a result, we announced a restructuring this week to improve our cost efficiency, focus on CV growth, and inform the 2026 guidance. "To drive CV growth, we will continue to
Despite US tariffs, tech spend across Asia Pacific, Europe, and North America will continue to grow this year Forrester (NASDAQ:FORR) projects that global technology spend will grow by 7.8% in 2026 to reach $5.6 trillion — up from $5.2 trillion in 2025. According to Forrester's Global Tech Market Forecast, 2025 To 2030, despite US tariffs, in 2026, most countries will see similar economic growth compared to 2025. This momentum reflects continued AI investment and adoption across key industries, including the defense, financial services, healthcare, industry, and retail sectors globally. As a result of this investment, tech spend in North America will grow by 9% to reach $2.28 trillion,
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 12, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory fi
Updated portfolio is designed to foster more peer networking and hands-on learning to help leaders turn ideas into action fast Forrester (NASDAQ:FORR) today announced a strategic update to its global events portfolio, reinforcing the company's continued commitment to delivering greater value, relevance, and flexibility to its event attendees. Building on its flagship Summits, the firm is introducing shorter, more intimate one- to one-and-a-half-day Forums that emphasize deeper engagement, more curated programming, and formats aligned with how leaders want to participate at events today. Intentionally sized to foster meaningful connections with customers, prospects, and sponsors, the upd
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Live Leadership Updates
Bennett to utilize his expertise in leading successful public companies to drive contract value growth at Forrester Forrester (NASDAQ:FORR) today announced the appointment of Bob Bennett, a serial entrepreneur with extensive experience in leading profitable high-growth technology companies, to its board, effective immediately. Bob joins the board following the appointment of Cory Munchbach, a marketing strategy and technology expert. These additions bring Forrester's board of directors to nine members, with incumbent member Gretchen Teichgraeber retiring in May. Bob co-founded InvoiceCloud, a leading web-based provider of electronic bill presentment and payment solutions, where he and h
NEW YORK, March 1, 2024 /PRNewswire/ -- S&P Dow Jones Indices ("S&P DJI") will make the following changes to the S&P 500, S&P 100, S&P MidCap 400, and S&P SmallCap 600 indices effective prior to the open of trading on Monday, March 18, to coincide with the quarterly rebalance. The changes ensure each index is more representative of its market capitalization range. All companies being added to the S&P 500 are more representative of the large-cap market space, all companies being added to the S&P MidCap 400 are more representative of the mid-cap market space, and all companies being added to the S&P SmallCap 600 are more representative of the small-cap market space. The companies being removed
CAMBRIDGE, Mass., Dec. 19, 2022 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Nate Swan as chief sales officer, effective January 3, 2023. A veteran technology sales leader, Swan has expertise in building and scaling organizations to drive revenue growth. At Forrester, he will use his expertise in leading global high-growth organizations to scale the business, drive sustained double-digit contract value growth, and build a high-performing sales organization. "Nate has more than 20 years of sales experience in the research industry and is the ideal candidate to lead Forrester into its next era of growth," said George F. Colony, Forrester's chairman and chief execu
Wassenaar Brings More than 30 Years' Experience in Enterprise Software, Security, IoT and Cloud Leadership from Puppet, New Relic, VMware, and Accenture JFrog Ltd. ("JFrog") (NASDAQ:FROG), the Liquid Software company and creators of the JFrog DevOps Platform, today announced former Puppet CEO, Yvonne Wassenaar, will join its Board of Directors and its Compensation Committee. With over 30 years of experience in enterprise software, cybersecurity, and cloud-native technologies, Wassenaar brings to JFrog a wealth of industry expertise and go-to-market acceleration strategies that will help drive the company's advancement in the DevOps, security, and IoT markets. This press release features mu
CAMBRIDGE, Mass., March 15, 2022 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Warren Romine, founder and managing director of Orchard Knob Capital, LLC, to its board, effective March 15, 2022. An investment banker with more than 20 years of experience, Romine focuses on maximizing clients' corporate liquidity and investment alternatives at his current firm. "I am thrilled to welcome Warren to Forrester's board," said George F. Colony, Forrester's chairman and chief executive officer. "As we scale our company and continue to drive contract value growth, we look forward to benefiting from Warren's deep expertise in leading investment banking, finance, and M&A func
CAMBRIDGE, Mass., Aug. 4, 2021 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Chris Finn as chief financial officer (CFO), effective September 13, 2021. Finn joins Forrester from LogMeIn, where he led financial planning and analysis (FP&A) and procurement as vice president. With extensive experience across all finance functions, including corporate strategy, finance operations, and investor relations, he will help the company accelerate its financial performance and achieve its goal of sustained double-digit contract value (CV) growth. "Chris is joining Forrester at an exciting time — our CV growth engine is accelerating, our consulting and events businesses are t
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Live finance-specific insights
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 12, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory fi
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 30, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 31, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world. We empo
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 11, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory fi
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on November 5, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world. We
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 30, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on April 30, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 8, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory fir
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 26, 2023. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world