FGX International Announces Licensing Agreement with Iconic American Brand Wrangler®
With the help of FGX International, one of America's most beloved workwear and denim brands is entering the eyewear space
FGX International, an EssilorLuxottica company and one of the world's leading over-the-counter eyewear brands, has announced a new licensing partnership with international denim brand Wrangler. Inspired by rodeo fashion and Wrangler's bold, pioneering roots, the new Wrangler eyewear partnership includes eye-catching sunglasses and reading glasses.
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Wrangler Unisex Sunglasses
The new partnership includes carefully designed styles to match existing collections across various channels. Select styles are already available in stores across North America and Latin America, with distribution set to expand over the course of 2026.
"Wrangler is an iconic American brand, and we were thrilled to create eyewear that reflects their reputation as a trustworthy staple in American apparel," said Mark Flanagan, Director of Product Development, Foster Grant. "Wrangler is a multi-faceted brand, having dressed everyone from hard-working ranch hands to trendsetting superstars. FGX International shares that versatility and range, and we aligned our expertise with Wrangler to design and manufacture eyewear that meets the diverse needs of their consumers. Whether they need safety glasses for work, frames for reading, or fashionable sunglasses to complete a trendy Western-inspired look, the new Wrangler eyewear has something for every shopper."
"Wrangler has always been dedicated to outfitting our consumers for every aspect of their daily lives, making eyewear a natural extension of our brand," said Douglas Parker, Senior Director of Licensing at Kontoor Brands, Inc. "We chose to partner with FGX International because of their unparalleled expertise and proven track record in delivering high-quality, accessible accessories. This venture seamlessly translates our commitment to authentic, everyday readiness into a new category, allowing our customers to experience the Wrangler lifestyle—and uncompromising value—in a brand-new way."
The new Wrangler eyewear partnership draws from FGX International's expertise across styles and categories. Highlights include:
- Polarized lenses: Whether you're hitting the rodeo or simply going for a drive down country roads, Wrangler sunglasses allow you to see clearly into your next adventure. Many new designs feature quality polarized lenses that reduce glare and provide 100% UVA-UVB lens protection.
- Western chic: Intertwining rodeo western styling with a traditional yet modern twist, the new Wrangler eyewear includes on-trend designs that are perfect for country concerts and golden-hour photo shoots.
- Materials that hold up: Wrangler eyewear can keep up wherever you go with their impact- and scratch-resistant lenses and recycled plastic frames.
- Always there, always affordable: Wrangler has been an accessible provider of quality apparel and accessories for over 100 years, and their new eyewear is no different. Styles range from $20 to $35 and are available in a wide variety of retailers across the country, including Walmart, CVS, and Amazon.
As part of the launch, stay tuned to see the new Wrangler eyewear line pop up in experiential moments like national rodeo competitions, Miss Rodeo America, and more immersive pop-up events, meeting consumers where they are in surprising and exciting ways.
About Foster Grant
Foster Grant, one of the world's leading over-the-counter eyewear brands, helps consumers celebrate their originality and style. Featuring stylish, innovative non-prescription reading glasses, sunglasses and optical frames, Foster Grant appeals to consumers of all ages to help them care for their eyes. FGX International dba Foster Grant, an EssilorLuxottica company, is a leading designer and marketer of nonprescription reading glasses, optical frames, and sunglasses with a portfolio of established, highly recognized eyewear brands, licenses and ecommerce channels. For more information, visit fgxi.com.
About Wrangler
Wrangler®, of Kontoor Brands (NYSE:KTB), has been an icon in authentic American style for over 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.
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Cait Arsenault at CArsenault@duffyshanley.com