Jeans, Beer & Music: Coors Banquet® and Wrangler® Announce Encore With Second Apparel Collection for Festival Season
Launching just in time for summer, this music-inspired collection celebrates two iconic brands
We're plugging in the amps in preparation for the second Coors Banquet® and Wrangler® collaboration, this time celebrating a summer of music. Coming on the heels of a successful Coors Banquet x Wrangler Collection that launched last fall, this new lineup features festival favorites: shorts, shirts, vests, sets, outerwear, and caps that will turn heads on and off stage.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260528785337/en/
Coors Banquet x Wrangler
This collaboration marks a natural evolution for two brands that have spent decades on the main stage. Both Coors Banquet and Wrangler share a storied history in the music scene, with both brands having a longstanding history of working directly with country music artists. From the dusty campgrounds to the front row of the stadium, this collection celebrates a shared heritage of supporting the artists and the fans who define the soundtrack of summer with iconic denim, ice cold Banquet, and music on repeat.
Available starting May 28th, the Coors Banquet x Wrangler Collection will feature 23 unique pieces, including men's and women's apparel and co-branded caps. Highlights include:
- Denim Jersey: A classic baseball style with Western heritage, this light, beer-inspired denim wash jersey has pearl snaps and Wrangler and Coors Banquet logos embroidered in yellow across the front
- Brushpopper Cowboy Cut Work Shirt: This Wrangler staple gets reimagined in a Coors Banquet stripe, featuring the W stitching on the front pockets, pearl snaps, and the Coors Banquet logo tag
- Men's Wrangler 13MWZ Cowboy Cut® Jeans: Wrangler's time tested jeans will come in a beer-inspired denim wash and ecru for this line and include Coors embroidery at the coin pocket as well as a Coors Banquet and a Wrangler patch on each back pocket (the jeans also have matching vests and co-branded, embroidered jackets)
- Women's Reworked Short: These popular Wrangler women's shorts will be available in two options — a beer-inspired denim wash with Rocky Mountain-inspired detailing along the back yoke, and a striped pattern in Coors Banquet's iconic colorways
- Women's Printed Vest and Bailey Flare Jeans: A women's set that sets itself apart with all over red and white brand logos and iconography. The Bailey Jeans (which also come in a beer-inspired wash in this collection) are fitted in the hip and flare for freedom
"Wrangler has been the unofficial uniform of country music for decades, seen on the legends on stage as well as the fans in the front row," said Holly Wheeler, Vice President of Global Brand Marketing at Kontoor Brands. "Our partnership with Coors Banquet honors that heritage, blending festival style with rugged functionality. This collection is for those who live for the music and the Western lifestyle, designed to withstand the energy of a summer crowd and the grit of the open range alike."
The collection also features a special appearance by longtime Coors Banquet fan Chase Rice, who is sharing the chords of his unreleased song, 'Connie Lou,' on a limited-edition pair of jeans. Printed in Coors Banquet beer-infused ink, these 'Beer Chords' jeans give fans a first look at the track before it officially drops at midnight tonight.
"Coors Banquet has always been deeply rooted in the moments and stories that shape country culture," said Matt Carpenter, Vice President Marketing, Coors Family of Brands. "This collaboration with Wrangler and Chase Rice brings that spirit to life, turning an authentic personal story into something fans can connect with on a deeper level, from the music itself to the craftsmanship behind the ‘Beer Chords.'"
Fans can bring home a piece of the Coors Banquet x Wrangler collection via a Wrangler store, or online at shop.coors.com or wrangler.com beginning on May 28, 2026. Prices will range from $24.99 for the caps to $124.99 for the Embroidery Jackets.
You can find flatlay and lifestyle imagery of the collection here.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA & APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
ABOUT WRANGLER
Wrangler®, of Kontoor Brands (NYSE:KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260528785337/en/
For more information, contact:
Ashley Lutzker
AMP3 PR
ashley@amp3pr.com