New Swiffer Lemon Duster Delivers the Fresh Scent of Clean with No Spray Required

Swiffer’s newest innovation helps Trap + Lock™ dust while adding joy to one of the most avoided household chores

According to consumer research, more than 4 in 10 Americans say they dislike or hate dusting¹, making it one of the most dreaded chores around the home. With the new Swiffer Lemon Dusters, Swiffer is transforming a routine people often avoid into a cleaning experience that feels more refreshing, satisfying and rewarding.

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Swiffer Heavy Duty 6 ft Extendable Duster Kit with Lemon-Scented Refills

Designed to tackle one of consumers' least favorite household tasks, Swiffer's Lemon Dusters combine the brand’s trusted Trap + Lock™ technology with a bright lemon scent that leaves behind up to one hour of freshness², allowing consumers to enjoy the refreshing scent of clean without reaching for a spray.

"Dusting is one of those chores that's easy to put off because it can feel repetitive and endless," said Ann Tobias, Swiffer Brand Director. "With the new Swiffer Lemon Dusters, we wanted to make the experience more rewarding and satisfying by pairing Swiffer’s trusted trap and lock performance with a refreshing lemon scent that makes your home feel cleaner long after you're finished dusting."

The new Swiffer Heavy Duty Lemon Duster combines dust-busting strips and thousands of specially coated fibers to Trap + Lock™ 5X more dust than a feather duster³, while its 360 degree design easily reaches hard to clean surfaces. A zesty lemon scent lingers for up to one hour ², leaving behind the scent of clean without the need for a spray.

"Not all dusters capture dust in the same way. When dust is moved rather than trapped, it can become airborne and settle back onto other surfaces, meaning it may need to be cleaned again," said Arianna Castro, Swiffer Scientist. "Swiffer Heavy Duty Lemon Dusters are designed to trap and lock dust, helping remove dust and common allergens⁴ from surfaces instead of simply moving them around. They remove up to 95% of allergens⁴. Their easy-to-use design, paired with a refreshing lemon scent, helps make dusting feel like a simpler and more pleasant part of keeping a clean home."

What are the Swiffer Lemon Dusters?

The Swiffer Lemon Duster is a scented disposable duster that loosens, traps and locks dust with Swiffer’s Trap + Lock™ technology while leaving behind a refreshing lemon scent that helps make dusting feel more satisfying and enjoyable.

Why did Swiffer create a Duster with lemon scent?

Swiffer created the new Swiffer Lemon Duster to add a bit of joy to one of America's most disliked household chores. While consumers love the feeling of a clean home, many dislike dusting and often put it off¹. By combining Swiffer's trusted dust-removal performance with a refreshing lemon scent, this new product helps transform dusting from a chore consumers avoid into a more satisfying cleaning experience.

What makes the Swiffer Heavy Duty Duster different from a traditional feather duster?

The Swiffer Heavy Duty Duster is designed to pick up and trap dust rather than simply moving it around. Its dust-busting strips help loosen and trap layers of built-up dust, while thousands of specially coated fibers grab onto dust from every direction and don't let go. The product picks up to 5X more dust than a feather duster³.

Why did Swiffer choose a lemon scent?

Lemon is one of the scents consumers most closely associate with cleanliness and freshness⁵. Research shows that scent plays an important role in how people evaluate the cleanliness of their homes, and lemon continues to be a familiar and trusted cleaning scent.

Is the Lemon Duster designed for everyday use?

Yes. The Lemon Duster is designed to make daily dusting routine easier and more enjoyable, whether consumers are managing everyday dust buildup, cleaning before guests arrive, or maintaining hard-to-reach surfaces throughout the home.

What surfaces can the Swiffer Lemon Duster clean?

The new Swiffer Lemon Duster is designed to help remove dust from a variety of finished household surfaces, including furniture, shelves, baseboards, blinds, electronics, and other commonly dust-prone areas.

What innovation is behind the new Swiffer Heavy Duty Lemon Duster?

The product combines three key innovations:

1. Dust-busting strips that loosen and trap layers of built-up dust.
2. Thousands of specially coated fibers that Trap + Lock™ dust from every direction.
3. A refreshing lemon scent that leaves behind lasting freshness and helps make dusting feel more rewarding.

What products are available and where can I find them?

The new Swiffer Lemon Dusters are currently available at major retailers nationwide in stores and online. Pricing and promotion are at the sole discretion of the retailer. The product line includes:

• Swiffer Heavy Duty Duster 6 ft. Extendable Handle Starter Kit with 8 Lemon-Scented Heavy Duty Duster refills
• Lemon-Scented Swiffer Duster Refills and Heavy Duty Duster refills available separately

To learn more, please visit Swiffer.com. Follow @Swiffer on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Business Use Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SKII®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260722644096/en/

Maytal Levi

P&G Surface Care, Communications Leader

levi.m@pg.com

Alan Danzis

MSL New York

alan.danzis@mslgroup.com