Pinterest to Acquire tvScientific, Expanding Performance Advertising to Connected TV
Extends Pinterest's AI-powered performance advertising from mobile to TV
Pinterest, Inc. (NYSE:PINS), a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.
Pinterest reaches 600 million monthly active users who save Pins to 15 billion boards, generating a predictive intent signal rooted in what people are planning to do next. Pinterest's AI systems use this signal, together with its Taste Graph, to deliver highly personalized recommendations and shopping experiences. This has made Pinterest an AI-powered shopping assistant, proactively surfacing the right ideas and products as users move from inspiration to action.
With this acquisition, Pinterest will bring high-intent audiences to CTV. tvScientific's outcome-based CTV platform will be integrated directly into Pinterest's performance products, including its automation and AI-powered advertising suite, Pinterest Performance+.
"People plan and shop across multiple screens, and advertisers need performance solutions that reflect that reality. For the first time, Pinterest advertisers will be able to evaluate TV with the clarity they expect from their performance channels," said Bill Ready, CEO of Pinterest. "Looking ahead, advertisers will be able to buy TV with the performance metrics they are already using, turning Pinterest into a true search, social, and CTV performance solution. This is an exciting progression in our multi-year strategy to drive new sources of demand to Pinterest and begin to allow advertisers to reach our valuable audience beyond our platform."
tvScientific turns CTV into an accessible, measurable performance channel, letting advertisers of any size run their own CTV campaigns, pay by outcome, and use data to validate TV's impact. tvScientific's platform includes automated media buying, AI-powered optimization models, and deterministic attribution, enabling advertisers to run coordinated campaigns and measure outcomes across screens.
"This is the first time a performance CTV engine will come together at scale with an intent-rich visual search platform and it fundamentally changes what marketers can expect from TV," said Jason Fairchild, CEO of tvScientific. "Combining our performance-driven CTV platform with Pinterest's scale and high-intent audience will create a powerful new equation for modern advertisers."
The first priority is to scale tvScientific's capabilities in the U.S. market before expanding the integration globally.
The transaction is subject to customary conditions, including regulatory review, and is expected to close in the first half of 2026. After the transaction closes, tvScientific will continue to operate as tvScientific.
Financial terms of the transaction were not disclosed. Pinterest does not expect that the transaction will have a material impact on its financial results.
About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest has 600 million monthly active users worldwide.
About tvScientific
tvScientific is an advertising platform built for connected TV, making TV advertising accessible and measurable for brands and apps of all sizes. The platform offers a self-managed, cost-per-outcome (CPO) solution that automates and optimizes TV buying, leveraging massive data to prove the true value of TV advertising.
tvScientific reaches 95 percent of ad-supported video-on-demand audiences, using proprietary, deterministic ID technology to connect ad exposure with real business outcomes — providing advertisers with radical transparency and unprecedented ROI.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of applicable securities laws. Such statements do not relate strictly to historical or current facts and often use words such as "will," "can," "expect," and similar expressions, or discuss plans or intentions. There are important risks and uncertainties that could materially impact the expectations expressed or implied in the forward-looking statements, including among other things, the need to timely obtain required regulatory approvals, to satisfy any closing conditions to the proposed acquisition, and to realize the anticipated benefits of any combined operations. More details about these and other risks to Pinterest's business are in Pinterest's most recent Form 10-Q and in Pinterest's other SEC filings, available on Pinterest's website. Forward-looking statements should not be unduly relied upon and speak only as of this date, and Pinterest does not undertake any duty to update this information unless required by law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251211564605/en/
Pinterest Comms: Elizabeth Luke eluke@pinterest.com
Pinterest Investor Relations: Andrew Somberg ir@pinterest.com
tvScientific: Hollis Guerra hollis@purposenorthamerica.com