• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
PublishGo to App
    Quantisnow Logo

    © 2026 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI superconnector for talent & startupsNEWLLM Arena
    Legal
    Terms of usePrivacy policyCookie policy

    Redfin Reports Homebuyers Need to Earn $35,000 More Than Renters to Afford Monthly Payments—the Smallest Gap in 3 Years

    2/11/26 8:30:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance
    Get the next $RKT alert in real time by email
    • Homebuyers need to earn $111,000 annually to afford the median-priced home, compared with $76,000 for renters. The median household income is $86,000.
    • The rent-versus-buy gap is shrinking in every major metro except Detroit. It's narrowing most in San Jose, Sacramento and Seattle.

    Americans need to earn $111,252 per year to afford the typical U.S. home for sale. That's 46.3% more than the $76,020 they need to afford the typical rental, according to new reports from Redfin (redfin.com), the real estate brokerage powered by Rocket.

    While that's a significant gap, it's the smallest it has been in three years. A year ago, a family would have needed $115,870 annually to afford the typical home listing, 55.6% more than the $74,464 required for the typical rental. The gap peaked at 66.2% ($120,609 needed to buy, versus $72,572 needed to rent) in late 2023.

    Redfin considers a home affordable if a buyer or renter spends no more than 30% of their income on their monthly housing payment. This report focuses on December 2025—the most recent period for which data is available—and comparable periods in past years.

    The income needed to afford the typical home is still much higher than what the typical American earns. The median U.S. household income is an estimated $86,185, roughly $25,000 less than the amount necessary to afford a home. But the gap is narrowing: the median income rose 4% from 2024 to 2025, while the income needed to afford a home fell. The gap between the income needed to buy a home and the typical American's earnings was roughly $33,000 in 2024, $8,000 more than 2025's gap.

    On the renting side, the typical household earns about $10,000 more than what they need ($76,020) to afford the typical rental. So while the income required to afford a rental has ticked up, the typical American family can still afford a rental.

    Homebuying Affordability Is Improving

    The gap between the income needed to buy a home and the income needed to rent is shrinking because homebuying costs have declined on a year-over-year basis. At the same time, rental costs have risen.

    • Monthly housing costs are lower than they were a year ago. The median home-sale price is $426,747, just slightly higher than last year, but average mortgage rates are sitting around 6.1%, down from nearly 7% last year. That makes the median monthly mortgage payment around $2,675, down from roughly $2,800 a year ago. The annual income required to buy a home dropped 4% year over year in December.
    • Rental costs, meanwhile, are higher than they were a year ago. The median asking rent nationwide is $1,901, just $15 shy of August's all-time high and up 2.1% year over year. That means the income required to rent is also up 2.1% year over year. But with wages rising at a faster rate, 3.7% year over year, rental affordability has improved slightly.

    One reason housing costs are falling: Buyers have the upper hand. With hundreds of thousands more homebuyers than sellers in the market, much of the country is firmly in a buyer's market, allowing house hunters to negotiate prices down and get concessions. Buyers are scoring bigger discounts than they have in the last decade.

    "Many Americans have been hesitant to jump from renting to buying due to high homeownership costs, but the recent drop in mortgage rates and rise in homebuyer negotiating power may help some take the leap," said Grishma Bhattarai, a Redfin economist. "We expect homebuying affordability to gradually improve in the coming year as mortgage rates stay closer to 6% than 7%, home-price growth loses steam and wages rise faster than housing costs."

    While rental costs are still rising on a year-over-year basis, they have started to decline month over month. Rental affordability could notably improve if current trends persist.

    In the Bay Area, Buying Is Nearly 3 Times More Expensive Than Renting

    In San Jose, CA, a buyer needs to earn $374,241 per year to afford the typical home for sale, 175% more than the income needed to afford rent. That's the biggest premium among the metros in Redfin's analysis. It's followed by neighboring San Francisco, where buyers must earn $291,256, which is 138% more than they need to rent. Rounding out the top three is Seattle, where buyers must earn $192,503, more than double (120%) the income needed to rent.

    Those are all among the most expensive places to live in the country. Renting in those places is expensive, too, but the cost of renting pales in comparison to the cost of buying. In San Jose, for instance, today's average monthly mortgage payment is over $9,000, while the typical asking rent is $3,399.

    Buying requires a higher income than renting in every major metro area, but the premium is smallest in Pittsburgh, New Orleans, and Cleveland—all places where the median home sale price is under $300,000.

    In Pittsburgh, someone must earn $66,168 to buy the typical home, just 13.1% more than the $58,505 they'd need for the typical rental. A New Orleans buyer would need to earn $74,566, which is 18.4% more than the income required to rent, and in Cleveland, they'd need to make $66,725, which is 20.8% more than what they'd need to rent.

    The Rent-Versus-Buy Affordability Gap Is Shrinking in Every Major Metro–Except Detroit

    A San Jose buyer needs to earn 175% more than a San Jose renter, down from 207% a year ago. That 31-percentage-point decline is the biggest among the metros in Redfin's analysis, though even with the decline, the rent-versus-buy gap is the biggest in the country.

    The next-biggest declines are in Sacramento, CA, where a buyer needs to earn 67% more than a renter, down from 83% last year, and Seattle, where a buyer needs to earn 120% more than a renter, down from 136% last year. Two other California metros round out the top five: San Francisco (138% more, down from 152%), and Los Angeles (115%, down from 130%).

    Detroit is the only major metro where the buying-over-renting premium has increased year over year. A Detroit buyer needs an annual income of $74,912 to afford the typical home for sale, 28.2% more than what's needed for the typical rental. That's up from 27% a year ago.

    Rental Affordability Is Improving in Just 5 Metro Areas

    The income needed to rent has increased in all but five of the 50 most populous metro areas. It has fallen in Austin, TX, Denver, San Antonio, Tampa, FL, and Phoenix.

    In Austin, renters must earn $62,721 to afford the median-priced rental, which costs $1,568. That's down 2.8%. Denver renters need $74,260 to afford the typical $1,856 rental, down 1.3%. San Antonio, (-0.8% to $54,477), Tampa (-0.8% to $79,980) and Phoenix (-0.5% to $69,122) all posted declines of less than 1%.

    In all those metros except Tampa, the typical family earns more than necessary to afford a rental. In Tampa, it's close: The median income is $78,452, compared to $79,980 to afford a rental.

    Homebuying Affordability Is Improving in Most Metro Areas

    The income needed to afford to buy a home has declined in 37 of the 50 most populous metro areas. This separate Redfin report delves into metro-level homebuying affordability. Among the highlights: Affordability improved most in Dallas and Sacramento, CA, and homebuying is most out of reach in coastal California.

    To view the full report on affordability for buyers versus renters, including charts, full metro-level data and methodology, please visit: https://www.redfin.com/news/rent-versus-buy-2026

    About Redfin

    Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website. As part of Rocket Companies (NYSE:RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin's clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.

    You can find more information about Redfin and get the latest housing market data and research at https://www.redfin.com/news. For more information about Rocket Companies, visit https://www.rocketcompanies.com.

    View source version on businesswire.com: https://www.businesswire.com/news/home/20260211981437/en/

    Contact Redfin Journalist Services:

    Isabelle Novak

    press@redfin.com

    Get the next $RKT alert in real time by email

    Crush Q1 2026 with the Best AI Superconnector

    Stay ahead of the competition with Standout.work - your AI-powered talent-to-startup matching platform.

    AI-Powered Inbox
    Context-aware email replies
    Strategic Decision Support
    Get Started with Standout.work

    Recent Analyst Ratings for
    $RKT

    DatePrice TargetRatingAnalyst
    1/12/2026$24.00Neutral
    Analyst
    12/19/2025$25.00Buy
    Jefferies
    11/13/2025$25.00Outperform
    Oppenheimer
    9/10/2025$24.00Neutral → Buy
    BofA Securities
    8/19/2025$25.00Buy
    BTIG Research
    8/14/2025$16.00Equal-Weight
    Morgan Stanley
    4/8/2025$14.00Underweight → Equal Weight
    Barclays
    4/2/2025$16.00Hold → Buy
    Deutsche Bank
    More analyst ratings

    $RKT
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

    View All

    Director Rizik Matthew sold $114,430 worth of shares (5,000 units at $22.89), decreasing direct ownership by 0.48% to 1,038,536 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    1/13/26 4:03:39 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Director Rizik Matthew sold $106,374 worth of shares (5,000 units at $21.27), decreasing direct ownership by 0.48% to 1,043,536 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    1/9/26 4:26:28 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Director Rizik Matthew sold $105,048 worth of shares (5,000 units at $21.01), decreasing direct ownership by 0.47% to 1,048,536 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    1/7/26 4:03:20 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    SEC Filings

    View All

    Amendment: SEC Form SCHEDULE 13G/A filed by Rocket Companies Inc.

    SCHEDULE 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    2/5/26 1:36:41 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Rocket Companies Inc. filed SEC Form 8-K: Results of Operations and Financial Condition

    8-K - Rocket Companies, Inc. (0001805284) (Filer)

    2/3/26 4:37:14 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Amendment: SEC Form SCHEDULE 13G/A filed by Rocket Companies Inc.

    SCHEDULE 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    1/16/26 9:44:07 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Insider Purchases

    Insider purchases reveal critical bullish sentiment about the company from key stakeholders. See them live in this feed.

    View All

    Director Rizik Matthew bought $8,746 worth of shares (634 units at $13.79), increasing direct ownership by 0.09% to 707,528 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    6/28/24 5:00:54 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Director Rizik Matthew bought $10,884 worth of shares (786 units at $13.85), increasing direct ownership by 0.11% to 706,894 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    6/26/24 6:29:51 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Director Rizik Matthew bought $8,648 worth of shares (622 units at $13.90), increasing direct ownership by 0.09% to 706,108 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    6/21/24 5:36:23 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Press Releases

    Fastest customizable press release news feed in the world

    View All

    Redfin Reports Homebuyers Need to Earn $35,000 More Than Renters to Afford Monthly Payments—the Smallest Gap in 3 Years

    Homebuyers need to earn $111,000 annually to afford the median-priced home, compared with $76,000 for renters. The median household income is $86,000. The rent-versus-buy gap is shrinking in every major metro except Detroit. It's narrowing most in San Jose, Sacramento and Seattle. Americans need to earn $111,252 per year to afford the typical U.S. home for sale. That's 46.3% more than the $76,020 they need to afford the typical rental, according to new reports from Redfin (redfin.com), the real estate brokerage powered by Rocket. While that's a significant gap, it's the smallest it has been in three years. A year ago, a family would have needed $115,870 annually to afford the typic

    2/11/26 8:30:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Affordability Is Improving: Buyers Must Earn $111,000 to Afford the Typical Home, Down 4% From Last Year

    Redfin reports that after five years of home affordability generally worsening, it's improving in 37 of the 50 most populous U.S. metro areas. It's improving fastest in Dallas, where the income needed to buy a home has dropped 7.4% year over year. Americans need to earn $111,252 per year to afford the typical U.S. home for sale, down 4% from $115,870 a year ago. That's according to a new report from Redfin, the real estate brokerage powered by Rocket. The income needed to buy a home has been declining since November, providing some much-needed relief for U.S. homebuyers. Before that, the income needed to afford a home had been rising on a year-over-year basis nearly every month for

    2/11/26 8:00:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Redfin Reports Going to the Big Game Could Cost Seattle and Boston Fans the Equivalent of 3 Monthly Mortgage Payments

    Seattle and Boston fans traveling to this weekend's football game would spend the equivalent of three months' worth of mortgage payments. Seattle renters are spending half a year's worth of rental payments on going to the game. Boston renters are spending over four months' rent. For Seattleites traveling to watch their team compete in this weekend's big game, it's going to cost about three times their monthly mortgage payment—or nearly six times their monthly rent. That's according to a new report from Redfin, the real estate brokerage powered by Rocket. The story is similar for Bostonians, who are also likely to pay about three times their mortgage payment to watch their team on t

    2/6/26 8:30:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    View All

    Analyst resumed coverage on Rocket Companies with a new price target

    Analyst resumed coverage of Rocket Companies with a rating of Neutral and set a new price target of $24.00

    1/12/26 8:18:29 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Jefferies initiated coverage on Rocket Companies with a new price target

    Jefferies initiated coverage of Rocket Companies with a rating of Buy and set a new price target of $25.00

    12/19/25 8:50:47 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Oppenheimer initiated coverage on Rocket Companies with a new price target

    Oppenheimer initiated coverage of Rocket Companies with a rating of Outperform and set a new price target of $25.00

    11/13/25 9:16:47 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Leadership Updates

    Live Leadership Updates

    View All

    Bentley Systems Set to Join S&P MidCap 400 and Western Union to Join S&P SmallCap 600

    NEW YORK, Oct. 1, 2025 /PRNewswire/ -- Bentley Systems Inc. (NASD: BSY) will replace Western Union Co. (NYSE:WU) in the S&P MidCap 400, and Western Union will replace Mr. Cooper Group Inc. (NASD: COOP) in the S&P SmallCap 600 effective prior to the opening of trading on Monday, October 6. Rocket Companies Inc. (NYSE:RKT) acquired Mr. Cooper Group in a deal that closed today, October 1. Western Union's market capitalization is more representative of the small-cap market space. Following is a summary of the changes that will take place prior to the open of trading on the effective date: Effective Date Index Name        Action Company Name Ticker GICS Sector October 6, 2025   S&P MidCap

    10/1/25 6:03:00 PM ET
    $BSY
    $RKT
    $SPGI
    Computer Software: Prepackaged Software
    Technology
    Finance: Consumer Services
    Finance

    Rocket Appoints Viral Nation as Social Media Agency of Record, Replacing Glossy Social Feeds with Real Stories

    TORONTO, Aug. 12, 2025 /PRNewswire/ -- Viral Nation, a global leader in social-first transformation, today announced it has been named the Social Media Agency of Record for Rocket, the Detroit-based fintech platform including mortgage, real estate, title, and personal finance businesses. Rocket will leverage Viral Nation's influencer marketing, social strategy, community management, and social content creation abilities to deliver raw, relatable homeownership stories that break through social media's glossy facade. At a time when nearly 80% of social media users turn to their

    8/12/25 9:00:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Regional Management Corp. Appoints Julie Booth to Its Board of Directors

    Regional Management Corp. (NYSE:RM), a diversified consumer finance company, today announced the appointment of Julie Booth to its Board of Directors, effective immediately. Ms. Booth most recently served as Chief Financial Officer and Treasurer of Rocket Companies (NYSE:RKT) ("Rocket"), the Detroit-based fintech platform company with mortgage, real estate, and personal finance businesses. Ms. Booth's appointment increases the size of Regional Management's Board of Directors from eight directors to nine directors. Ms. Booth will serve as a member of the Audit Committee of Regional Management's Board of Directors. "We are excited to welcome Julie to our Board," said Maria Contreras-Sweet,

    3/13/25 4:15:00 PM ET
    $RKT
    $RM
    Finance: Consumer Services
    Finance

    $RKT
    Financials

    Live finance-specific insights

    View All

    Rocket Companies to Announce Fourth Quarter and Full Year 2025 Results on February 26, 2026

    DETROIT, Feb. 4, 2026 /PRNewswire/ -- Rocket Companies, Inc. (NYSE:RKT) ("Rocket Companies" or "the Company"), the Detroit-based fintech platform including mortgage, real estate, title and personal finance businesses, today announced that the Company will issue its fourth quarter and full year 2025 earnings on February 26, 2026. Leadership will host a conference call to discuss results at 4:30 p.m. ET on that date. A press release detailing the Company's results will be issued prior to the call. RKT) is a Detroit-based fintech platform company including mortgage, real estate and personal finance businesses: Rocket Mortgage,

    2/4/26 7:00:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Rocket Companies Announces Third Quarter 2025 Results

    Generated Q3'25 total revenue, net of $1.61 billion and adjusted revenue of $1.78 billion. Adjusted revenue came in above the high end of our guidance rangeReported Q3'25 GAAP net loss of $124 million and adjusted net income of $158 millionDelivered Q3'25 adjusted EBITDA of $349 millionDETROIT, Oct. 30, 2025 /PRNewswire/ -- Rocket Companies, Inc. (NYSE:RKT) ("Rocket Companies" or the "Company"), the Detroit-based homeownership platform company including mortgage, real estate, title and personal finance businesses, today announced results for the third quarter ended September 30, 2025. RKT) is a Detroit-based fintech platform

    10/30/25 4:05:00 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Rocket Companies to Announce Third Quarter 2025 Results on October 30, 2025

    DETROIT, Oct. 16, 2025 /PRNewswire/ -- Rocket Companies, Inc. (NYSE: RKT) ("Rocket Companies" or "the Company"), the Detroit-based fintech platform including mortgage, real estate, title and personal finance businesses, today announced that the Company will issue its third quarter 2025 earnings on October 30, 2025. Leadership will host a conference call to discuss results at 4:30 p.m. ET on that date. A press release detailing the Company's results will be issued prior to the call. RKT) is a Detroit-based fintech platform company including mortgage, real estate and personal finance businesses: Rocket Mortgage, Redfin, Rocket

    10/16/25 4:29:00 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

    View All

    Amendment: SEC Form SC 13G/A filed by Rocket Companies Inc.

    SC 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    11/14/24 2:20:13 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Amendment: SEC Form SC 13G/A filed by Rocket Companies Inc.

    SC 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    11/12/24 10:34:15 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    SEC Form SC 13G/A filed by Rocket Companies Inc. (Amendment)

    SC 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    2/14/24 4:24:45 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Insider purchases explained

    Analytical look into recent insider purchases

    View All

    Breaking: Stock Acquired at Rocket Companies Inc. on Jun 21

    Recently, there has been a series of insider purchases at Rocket Companies Inc. by Director Rizik Matthew. On 2024-06-21, Director Rizik Matthew made a purchase of $8,648 worth of shares, acquiring 622 units at a price of $13.90. This transaction increased his direct ownership by 0.09% to 706,108 units, as reported in SEC Form 4. This purchase indicates confidence from an insider in the company's prospects. Building up to this latest purchase, Rizik Matthew had also bought shares in the previous month. On 2024-05-31, he acquired $4,375 worth of shares (317 units at $13.80), increasing his direct ownership by 0.05% to 702,497 units. Following this, he made purchases on 2024-06-05, 2024-06-07

    6/22/24 7:57:56 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Insider Analysis: Purchase at Rocket Companies Inc. on Jun 7

    Rizik Matthew, a prominent figure at Rocket Companies Inc., has been steadily increasing his direct ownership in the company through a series of insider purchases over the past couple of months. The most recent purchase, which took place on June 7, 2024, saw Rizik Matthew acquiring $8,630 worth of shares, equivalent to 602 units at $14.34 per share. This transaction resulted in a marginal increase in his direct ownership by 0.09%, bringing his total direct ownership to 703,727 units as reported in the SEC Form 4. When we examine the pattern of Rizik Matthew's insider purchases leading up to the latest transaction, we can observe a consistent trend of incremental increases in direct ownershi

    6/10/24 12:42:26 AM ET
    $RKT
    Finance: Consumer Services
    Finance