RITZ® Crackers Delivers a Salty Slice of Paradise in Its Big Game Comeback
Self-proclaimed "salties" Jon Hamm and Bowen Yang team up with Scarlett Johansson in the RITZ® brand's witty (and flavorful) new commercial.
EAST HANOVER, N.J., Feb. 3, 2026 /PRNewswire/ -- RITZ® Crackers is back for the Big Game, expanding its salty universe with a new ad titled "RITZ Island" airing during the 3rd quarter. Featuring a star-studded lineup of actor and producer Jon Hamm, comedic trailblazer Bowen Yang, and actor and producer Scarlett Johansson, RITZ® Crackers brings everyone together for a celebration fit for football's biggest weekend.
"The Big Game is the moment where culture, entertainment, and sports collide on the biggest stage," said Steven Saenen, Category President, Savory Snacking. "We continue to evolve RITZ® Crackers into a modern, culture-shaping brand built for today's shared moments. Our Big Game creative anchors in what people love about our product - its deliciously salty and buttery flavor - and uses humor, heart, and signature saltiness to show how RITZ® brings everyone together, even the saltiest, inviting a new generation of snackers to join in."
INTRODUCING THE RITZ SALTY ISLAND
The :30 second commercial opens with Hamm and Yang perched in a treehouse overlooking partygoers who are enjoying RITZ® Crackers on the beach. After exchanging a few salty remarks, the two contemplate joining the party to get a taste of delicious RITZ® Crackers. In the blink of an eye, Johansson arrives on a jet ski and invites Hamm and Yang to come down to the beach. Soon enough, the trio of beachgoers ride into the party in style, savoring the salty, buttery-flavored goodness of RITZ® Crackers.
"Who wouldn't want to escape to RITZ® Island for a day?" said Jon Hamm. "Diving into this creative concept with RITZ® Crackers has been a blast."
"RITZ® Crackers are a star in their own right," said Bowen Yang. "Partnering with them has been an absolute joy—this is my first Big Game spot, and I couldn't ask for a better experience than visiting RITZ® Island."
In the blink of an eye, Johansson arrives on a jet ski and invites Hamm and Yang to come down to the beach party. Soon enough, the trio of beachgoers ride into the party in style, savoring the salty, buttery-flavored goodness of RITZ® Crackers together.
"Collaborating with RITZ® Crackers on this Big Game commercial was such a thrill," said Scarlett Johansson. "The RITZ® brand is having a lot of fun leaning into its salty side, and the energy of this spot totally reflects that. It's bold, playful and a little unexpected, and I loved getting to jump in and bring that spirit to life with Jon and Bowen."
"RITZ Island" was developed in collaboration with MARTIN*, Hungryman, Inc., and Publicis Production, with direction by Dan Opsal, renowned for his comedic commercials and sketches.
RITZ® Crackers: The Ultimate Game Day MVP
RITZ® Crackers are no stranger to the game day spread, and the world's biggest advertising stage is the perfect setting to lean into the brand's bold, salty humor. To mark the crackers' return to the Big Game, the RITZ® Brand is executing an integrated effort with a 360° multichannel approach that reaches consumers at every touchpoint, including a strengthened in-store presence throughout the football season with the recent release of limited-edition football-shaped crackers.
For more information, visit RITZ® Crackers at www.RITZCrackers.com and follow the brand on Facebook @RITZCrackers, Twitter/X @RITZCrackers, TikTok @theritzcrackerofficial or on Instagram @RITZcrackers to be among the first to know about future brand news.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at www.x.com/MDLZ.
Media Contact
Weber Shandwick RITZ Team
wswnycritz@webershandwick.com
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SOURCE Mondelēz International