• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
PublishGo to App
    Quantisnow Logo

    © 2026 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI superconnector for talent & startupsNEWLLM Arena
    Legal
    Terms of usePrivacy policyCookie policy

    Sonic Automotive Inc. filed SEC Form 8-K: Leadership Update

    5/8/26 4:01:21 PM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary
    Get the next $SAH alert in real time by email
    sah-20260506
    0001043509FALSE00010435092026-05-062026-05-06

    UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549
     ____________________________________
    FORM 8-K
     ____________________________________
    CURRENT REPORT
    Pursuant to Section 13 or 15(d)
    of the Securities Exchange Act of 1934
    Date of Report (Date of earliest event reported): May 6, 2026
    ____________________________________
    SONIC AUTOMOTIVE, INC.
    (Exact name of registrant as specified in its charter)
     ____________________________________
    Delaware
    (State or other jurisdiction
    of incorporation)
    1-1339556-2010790
    (Commission
    File Number)
    (IRS Employer
    Identification No.)
    4401 Colwick Road
    Charlotte,North Carolina28211
    (Address of principal executive offices)(Zip Code)
    Registrant’s telephone number, including area code: (704) 566-2400
    Not Applicable
    (Former name or former address, if changed since last report.)
     ____________________________________ 
    Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
    ☐
    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
    ☐
    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
    ☐
    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
    ☐
    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
    Securities registered pursuant to Section 12(b) of the Act:
    Title of each classTrading Symbol(s)Name of each exchange on which registered
    Class A Common Stock, par value $0.01 per shareSAHNew York Stock Exchange
    Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
    Emerging growth company  ☐
    If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐




    Item 5.02.    Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

    Effective May 6, 2026, the Compensation Committee approved grants of performance-based restricted stock units under the Sonic Automotive, Inc. 2026 Equity Incentive Plan to the following Executive Officers in the following amounts: Mr. David Bruton Smith, 69,872 units; Mr. Jeff Dyke, 38,175 units; and Mr. Heath R. Byrd, 26,183 units. These restricted stock unit awards will not be eligible for dividend equivalents or voting rights. As provided by the Compensation Committee, these restricted stock units generally remain subject to forfeiture until February 11, 2029 based on continuation of employment and violation of any restrictive covenants or confidentiality provisions contained in any agreement between the Company and the respective officer. The awards of restricted stock units are also subject to forfeiture, in whole or in part, based on achievement of specified measures of the Company’s defined adjusted earnings per share performance for the 2026 calendar year. Subject to the performance condition, these awards vest in three annual installments, with 25% of the restricted stock units vesting on March 31, 2027, 30% of the restricted stock units vesting on February 11, 2028, and 45% of the restricted stock units vesting on February 11, 2029.  Following vesting, the restricted stock units will be converted to, and paid in the form of shares of the Company’s Class A common stock, an equivalent cash value or a combination of shares of the Company’s Class A common stock and cash, at the option and in the sole discretion of the Compensation Committee.






    SIGNATURES
    Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
     
    SONIC AUTOMOTIVE, INC.
    May 8, 2026By:/s/ STEPHEN K. COSS
    Stephen K. Coss
    Senior Vice President and General Counsel


    Get the next $SAH alert in real time by email

    Crush Q1 2026 with the Best AI Superconnector

    Stay ahead of the competition with Standout.work - your AI-powered talent-to-startup matching platform.

    AI-Powered Inbox
    Context-aware email replies
    Strategic Decision Support
    Get Started with Standout.work

    Recent Analyst Ratings for
    $SAH

    DatePrice TargetRatingAnalyst
    5/27/2026$90.00Buy
    UBS
    3/4/2026Neutral
    BofA Securities
    11/12/2025$71.00Equal Weight
    Barclays
    11/7/2025$82.00Neutral → Buy
    Citigroup
    7/17/2025$82.00Overweight → Equal-Weight
    Stephens
    5/28/2025$76.00Buy
    The Benchmark Company
    4/23/2025$64.00Neutral
    Citigroup
    3/19/2025$100.00 → $93.00Buy
    Needham
    More analyst ratings

    $SAH
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    View All

    UBS initiated coverage on Sonic Automotive with a new price target

    UBS initiated coverage of Sonic Automotive with a rating of Buy and set a new price target of $90.00

    5/27/26 9:04:28 AM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    BofA Securities resumed coverage on Sonic Automotive

    BofA Securities resumed coverage of Sonic Automotive with a rating of Neutral

    3/4/26 8:42:56 AM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    Barclays initiated coverage on Sonic Automotive with a new price target

    Barclays initiated coverage of Sonic Automotive with a rating of Equal Weight and set a new price target of $71.00

    11/12/25 8:58:10 AM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    $SAH
    Insider Purchases

    Insider purchases reveal critical bullish sentiment about the company from key stakeholders. See them live in this feed.

    View All

    Large owner Rusnak Paul P. bought $5,994,472 worth of SAH (100,000 units at $59.94), increasing direct ownership by 2% to 5,100,000 units (SEC Form 4)

    4 - SONIC AUTOMOTIVE INC (0001043509) (Issuer)

    2/18/26 6:46:07 PM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    $SAH
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

    View All

    EVP and CFO Byrd Heath sold $430,185 worth of shares (5,061 units at $85.00) as part of a pre-agreed trading plan, decreasing direct ownership by 4% to 133,952 units (SEC Form 4)

    4 - SONIC AUTOMOTIVE INC (0001043509) (Issuer)

    6/3/26 4:03:13 PM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    EVP and CFO Byrd Heath sold $809,710 worth of shares (9,526 units at $85.00) as part of a pre-agreed trading plan, decreasing direct ownership by 6% to 139,013 units (SEC Form 4)

    4 - SONIC AUTOMOTIVE INC (0001043509) (Issuer)

    6/1/26 4:07:52 PM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    SEC Form 4 filed by EVP and CFO Byrd Heath

    4 - SONIC AUTOMOTIVE INC (0001043509) (Issuer)

    5/6/26 4:06:38 PM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    $SAH
    Press Releases

    Fastest customizable press release news feed in the world

    View All

    $SAH
    SEC Filings

    View All

    Sonic Automotive Recognized as One of America's Most Trustworthy Companies by Newsweek, Marking a 60-Year Legacy Built on Purpose, People, and Exceptional Experiences

    CHARLOTTE, N.C., May 21, 2026 /PRNewswire/ -- Sonic Automotive, Inc. ((SAH), today announced it has been recognized as one of the Most Trustworthy Companies in America by Newsweek. This recognition is a powerful validation of Sonic's unwavering commitment to its purpose, its people, and the millions of guests it serves every year.  The award acknowledges Sonic as one of only 700 companies selected from over 100,000 reviewed across 23 industries, based on surveys of 25,000 customers, employees, and investors.  Notably, Sonic Automotive is the only automotive retailer among the 24

    5/21/26 8:00:00 AM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    Sonic Automotive Reports First Quarter 2026 Financial Results

    Sonic Reported First Quarter Record Consolidated Revenues and Gross Profit Sonic's EchoPark Segment Achieved All-Time Record Quarterly Pre-Tax Income and Adjusted EBITDA* During the First Quarter, Sonic Repurchased Approximately 2.1 Million Shares of its Class A Common Stock, Representing a 6% Reduction In Outstanding Shares from December 31, 2025 Sonic Automotive, Inc. ("Sonic Automotive," "Sonic," the "Company," "we" "us" or "our") ((SAH), one of the nation's largest automotive retailers, today reported financial results for the first quarter ended March 31, 2026. First Quarter 2026 Financial Summary First quarter record total revenues of $3.7 billion, up 1% year-over-year; fir

    4/30/26 6:45:00 AM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    Sonic Automotive Schedules Release of First Quarter and 2026 Financial Results

    Sonic Automotive, Inc. ("Sonic Automotive" or "Sonic" or the "Company") ((SAH), one of the nation's largest automotive retailers, today announced it will release fiscal 2026 first quarter financial results on Thursday, April 30, 2026 by 7:00 A.M. (Eastern). Senior management will hold a conference call later that morning at 11:00 A.M. (Eastern). Investor presentation and earnings press release materials will be accessible beginning the morning of the conference call on the Company's website at ir.sonicautomotive.com. To access the live webcast of the conference call, please go to ir.sonicautomotive.com and select the webcast link at the top of the page. To dial in to the conference ca

    4/2/26 6:45:00 AM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    Sonic Automotive Inc. filed SEC Form 8-K: Leadership Update

    8-K - SONIC AUTOMOTIVE INC (0001043509) (Filer)

    5/8/26 4:01:21 PM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    SEC Form S-8 filed by Sonic Automotive Inc.

    S-8 - SONIC AUTOMOTIVE INC (0001043509) (Filer)

    5/5/26 5:18:07 PM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    SEC Form S-8 POS filed by Sonic Automotive Inc.

    S-8 POS - SONIC AUTOMOTIVE INC (0001043509) (Filer)

    5/5/26 5:16:24 PM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    $SAH
    Leadership Updates

    Live Leadership Updates

    View All

    Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, South Dakota

    The dealership is announcing an inaugural Founders Club in celebration of its grand opening and to welcome in the 85th Annual Sturgis Rally Sonic Automotive, Inc. ("Sonic'' or the "Company") ((SAH), a Fortune 300 Company and one of the nation's largest automotive and powersports retailers, today announced the first motorcycle sale at its all-new Sturgis Harley-Davidson dealership located in the heart of downtown Sturgis, South Dakota. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250520529498/en/Dan Ostermann from Keystone, South Dakota, with his 2024 Harley-Davidson® CVO Pan America®, Tim Sutherland, Sales Manager, Sturgis Ha

    5/20/25 6:55:00 AM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    Sonic Automotive Announces Retirement of Rachel Richards and Promotion of Dino Bernacchi to Chief Marketing Officer

    Rachel Richards Retires After a Distinguished 40-Year Career in the Automotive Industry Sonic Automotive, Inc. ("Sonic'' or the "Company") ((SAH), a Fortune 500 Company and one of the nation's largest automotive and powersports retailers, today announced the retirement of Rachel Richards as the company's Chief Marketing Officer (CMO). Dino Bernacchi will be promoted to Chief Marketing Officer of the company effective May 1, 2024. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240430693488/en/Rachel Richards, Sonic Automotive, Inc. (Photo: Business Wire) Rachel Richards joined Sonic Automotive in 2006 as the company's Vice Pres

    4/30/24 6:55:00 AM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    Sonic Automotive Names Stephen Carvelli as Chief Technology Officer

    Carvelli Appointed as First CTO of Sonic Automotive and EchoPark Automotive Sonic Automotive, Inc. ("Sonic Automotive" or "Sonic" or the "Company") ((SAH), a Fortune 500 company and one of the nation's largest automotive retailers, today announced the appointment of Stephen Carvelli as Chief Technology Officer of Sonic Automotive and EchoPark Automotive, a subsidiary of Sonic Automotive. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220322005129/en/Stephen Carvelli CTO, Sonic Automotive (Photo: Business Wire) Carvelli joins the company after most recently serving as the Vice President of Software Development Engineering for Com

    3/22/22 6:55:00 AM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    $SAH
    Financials

    Live finance-specific insights

    View All

    Sonic Automotive Reports First Quarter 2026 Financial Results

    Sonic Reported First Quarter Record Consolidated Revenues and Gross Profit Sonic's EchoPark Segment Achieved All-Time Record Quarterly Pre-Tax Income and Adjusted EBITDA* During the First Quarter, Sonic Repurchased Approximately 2.1 Million Shares of its Class A Common Stock, Representing a 6% Reduction In Outstanding Shares from December 31, 2025 Sonic Automotive, Inc. ("Sonic Automotive," "Sonic," the "Company," "we" "us" or "our") ((SAH), one of the nation's largest automotive retailers, today reported financial results for the first quarter ended March 31, 2026. First Quarter 2026 Financial Summary First quarter record total revenues of $3.7 billion, up 1% year-over-year; fir

    4/30/26 6:45:00 AM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    Sonic Automotive Schedules Release of First Quarter and 2026 Financial Results

    Sonic Automotive, Inc. ("Sonic Automotive" or "Sonic" or the "Company") ((SAH), one of the nation's largest automotive retailers, today announced it will release fiscal 2026 first quarter financial results on Thursday, April 30, 2026 by 7:00 A.M. (Eastern). Senior management will hold a conference call later that morning at 11:00 A.M. (Eastern). Investor presentation and earnings press release materials will be accessible beginning the morning of the conference call on the Company's website at ir.sonicautomotive.com. To access the live webcast of the conference call, please go to ir.sonicautomotive.com and select the webcast link at the top of the page. To dial in to the conference ca

    4/2/26 6:45:00 AM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    Sonic Automotive Reports Fourth Quarter and Full Year Financial Results

    Full Year Results Include All-Time Record Annual Revenues of $15.2 Billion, Up 7% from the Prior Year All-Time Record Annual Gross Profit Driven by All-Time Records in Both Fixed Operations and F&I Gross Profit All-Time Record Annual EchoPark and Powersports Segment Income and Adjusted EBITDA* Sonic Automotive, Inc. ("Sonic Automotive," "Sonic," the "Company," "we," "us" or "our") ((SAH), one of the nation's largest automotive retailers, today reported financial results for the fourth quarter and fiscal year ended December 31, 2025. Fourth Quarter 2025 Financial Summary Total revenues of $3.9 billion, down 1% year-over-year; fourth quarter record total gross profit of $598.7 mill

    2/18/26 6:45:00 AM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    $SAH
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

    View All

    SEC Form SC 13G/A filed by Sonic Automotive Inc. (Amendment)

    SC 13G/A - SONIC AUTOMOTIVE INC (0001043509) (Subject)

    2/13/24 5:14:04 PM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    SEC Form SC 13G/A filed by Sonic Automotive Inc. (Amendment)

    SC 13G/A - SONIC AUTOMOTIVE INC (0001043509) (Subject)

    2/9/24 9:59:04 AM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary

    SEC Form SC 13G/A filed by Sonic Automotive Inc. (Amendment)

    SC 13G/A - SONIC AUTOMOTIVE INC (0001043509) (Subject)

    2/10/23 2:42:26 PM ET
    $SAH
    Retail-Auto Dealers and Gas Stations
    Consumer Discretionary